Johannesburg: Social Media Specialist

About the Role Our client is looking for a creative and strategic Social Media Marketing Specialist to join their dynamic marketing team. The ideal candidate will have a passion for digital storytelling, an eye for design, and the ability to create engaging, data-driven content that resonates with diverse audiences. This role is perfect for someone who thrives in a fast-paced environment, enjoys collaboration, and has a strong grasp of the ever-evolving world of social and digital media. Key Responsibilities 1. Content Creation and Management Develop and schedule engaging, high-quality content across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Craft compelling, audience-specific captions and copy tailored to the South African market. Write blog articles that support brand voice, enhance SEO performance, and deliver value to target audiences. Create content for newsletters, product campaigns, and marketing promotions. 2. Community Management Monitor and respond to messages, comments, and reviews promptly and professionally. Foster online engagement through polls, interactive posts, and brand-building campaigns. 3. Advertising Campaigns Plan, execute, and optimize paid social media campaigns. Monitor performance metrics (CTR, CPC, ROI) and adjust strategies to achieve marketing objectives. 4. Analytics and Reporting Track and analyze social media performance using tools like Google Analytics, Hootsuite, or Meta Business Suite. Use data insights to refine content and campaign performance, staying current with trends, tools, and algorithms. 5. Collaboration Work closely with the broader marketing team to ensure consistency across all brand touchpoints. Qualifications and Skills Bachelors degree in marketing, communications, or related field . 24 years of proven experience in social media management or digital marketing. Proficiency in major social media platforms and analytics tools. Strong writing, editing, and communication abilities. Graphic design proficiency (Canva, Photoshop, or similar). Experience running paid campaigns and managing budgets. Preferred Attributes Creative, detail-oriented, and deadline-driven. Strong multitasking and time management skills. Passionate about storytelling and audience engagement. Analytical thinker who uses insights to inform strategy.