Western Cape: Marketing Manager posted by RareCruit

Skills & Experience

• 8–10 years’ proven experience in a marketing role, ideally in B2B software, SaaS, or eCommerce.
• Track record of supporting customer acquisition, engagement, and retention.
• Consistent history of achieving lead-generation and revenue-support targets.
• Experience across inbound and outbound marketing.
• Strong knowledge of SEO, content marketing, and social media strategy.
• Proficiency with Google Ads, analytics tools, and paid media platforms.
• Experience with CRM and automation tools (HubSpot, Salesforce, or similar).
• Strong written, verbal, and interpersonal communication skills.
• Ability to work collaboratively in an entrepreneurial, results-driven environment.
• Understanding of SaaS, B2B sales cycles, ERP systems, or eCommerce is highly advantageous.
• International marketing experience is a plus.

Key Responsibilities

• Collaborate with senior leadership to define and deliver the marketing plan.
• Own the execution of all marketing initiatives and campaigns.
• Manage and optimise marketing budgets for maximum ROI.
• Monitor marketing effectiveness using defined KPIs and metrics.
• Develop strategies to strengthen brand positioning, grow awareness, and generate inbound leads.
• Oversee the marketing funnel: content, campaigns, ads, landing pages, email, and social media.
• Manage SEO audits, content calendars, the company blog, and PPC activities.
• Ensure the website remains updated and optimised, working closely with technical teams.
• Identify and test new marketing channels to improve lead generation and engagement.
• Coordinate creative assets for conferences, events, and promotional materials.
• Use tools such as HubSpot, Google Analytics, and reporting dashboards to track results.
• Create and manage video content for campaigns, demos, and client testimonials.
• Produce sales collateral such as case studies, brochures, and presentations.
• Partner with industry stakeholders on co-marketing activities (webinars, podcasts, guest posts, etc).
• Conduct market research and competitor analysis to guide strategy.
• Gather and manage customer feedback to improve marketing effectiveness and client satisfaction.
• Collaborate with product teams to feed insights from the market into development.

For more information reach out to Robin; *****@*****.co.za