Cape Town City Centre: Marketing Consultant

Role Overview As a Junior to Mid-Level Marketing Consultant, youll be the ultimate marketing Swiss Army knifecontributing across digital, content, branding, PR, and on-site activations. Youll help bring our lodges to life through storytelling, brand building, and engaging campaigns that attract and retain luxury travellers. Key Responsibilities Creative Campaign Development : Brainstorm and execute original campaigns that resonate with our target marketwhether it’s for social media, partnerships, or seasonal offers. Content Creation & Copywriting : Draft engaging content for social media, newsletters, blog posts, website updates, and press releases. Brand Management : Ensure consistent visual and tonal branding across all touchpoints. Help refine brand messaging for both domestic and international markets. Social Media Management : Assist in content planning, asset creation (with designers or on your own), posting, and performance tracking across Instagram, Facebook, and Pinterest. Email Marketing : Create and schedule newsletters, automate guest journeys, and optimise email performance. Website Updates : Work with CMS (like WordPress or similar) to update pages, offers, and SEO-optimised content. Photography & Visual Coordination : Brief photographers or assist in photo/video shoots. Must have a good eye for luxury aesthetics and storytelling. Analytics & Reporting : Track key performance indicators and provide monthly reports with actionable insights. Ad Hoc Marketing Tasks : Assist with event planning, influencer outreach, brochure development, and anything else that comes your way. Must-Haves 25 years of experience in a marketing role (agency or in-house, preferably in travel, lifestyle, or hospitality). Exceptionally creative thinker with a portfolio or examples of past campaigns. Versatility a jack of all trades who thrives in a hands-on, ever-changing environment. Excellent writing and editing skills you know how to sell a dream without sounding cliché. Solid understanding of social media platforms and trends. Proficiency in design tools (Canva, Adobe Creative Suite, etc.) a big plus. Comfortable using CMS, email platforms (like Mailchimp, Klaviyo, or similar), and basic analytics tools. Passion for travel, nature, and luxury experiences. Nice-to-Haves Experience in the luxury travel or hospitality sector. Basic knowledge of SEO and digital ads. Photography or videography skills. Influencer or partnership management experience. What We Offer A chance to be part of a high-end brand with big creative ambitions. Opportunities to grow your skills across multiple areas of marketing. Collaboration with a passionate, close-knit team who love what they do.