Western Cape: Mid-Level Paid Media Specialist posted by SydSen Recruit

• Plan, build, and manage paid media campaigns across Google and Meta platforms
• Analyse campaign performance and implement data-driven optimisations
• Develop audience targeting strategies and creative testing approaches
• Manage budgets effectively and ensure campaigns deliver strong ROI
• Provide clear, insightful performance reports and recommendations to clients or internal teams
• Collaborate with designers, content creators, and senior strategists to enhance campaign outcomes
• Stay informed on new trends, tools, and platform updates within the digital advertising landscape

Requirements:

• 2–4 years of hands-on experience managing paid media campaigns (agency experience preferred)
• Proficient in Google Ads, Meta Ads Manager, and related analytics tools
• Strong understanding of digital marketing metrics (CTR, CPC, CPA, ROAS, etc.)
• Google Ads and/or Meta Blueprint certification advantageous
• Proven track record of achieving campaign goals and managing multiple client accounts
• Strong analytical, problem-solving, and communication skills
• Self-driven, proactive, and comfortable working both independently and collaboratively

Ideal Candidate:
A results-oriented digital marketer with a solid technical foundation, a strategic mindset, and a passion for driving measurable success through paid media campaigns.