Job Description
A company based in Stellenbosch that produces high-tech 3D Doppler radar and camera-based sports ball and equipment tracking monitors is seeking a Digital Marketing & SEO Consultant who will develop, execute, and optimize the company’s SEO strategy and digital advertising campaigns across global regions.
Responsibilities:
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Develop, refine, and implement the company-wide SEO strategy.
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Conduct ongoing SEO optimization: Technical, On-page, and Off-page.
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Manage and optimize Google Ads (Search, Display, Shopping) for USA, UK, and EU.
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Manage and optimize META Ads (Facebook & Instagram) for USA, UK, EU, and South Africa.
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Execute creative testing, audience setup, bidding optimization, and budget allocation for paid campaigns.
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Manage and track link-building initiatives.
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Maintain optimization logs for all paid media accounts.
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Produce monthly SEO and Paid Media performance reports.
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Maintain KPI tracking dashboards (Organic Traffic, Rankings, Conversions, CPA, ROAS).
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Provide technical SEO recommendations to the development team.
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Collaborate closely with marketing, web, and design teams to align strategies.
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Train internal staff (where required) on META Ad procedures and best practices.
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Communicate major digital changes to stakeholders prior to implementation.
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Assist the marketing team in improving landing pages and content for SEO.
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Support content planning and content optimization recommendations.
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Provide insights for Conversion Rate Optimization (CRO).
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Participate in market and competitor digital research.
Minimum Requirements:
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35+ years of hands-on SEO experience (technical, on-page, off-page).
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Proven track record managing Google Ads and META Ads campaigns across multiple international territories.
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Experience with analytics and SEO tools (e.g., Google Analytics, Search Console, SEMrush, Moz, Surfer SEO).
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Experience producing KPI reports and digital performance insights.
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Advanced SEO principles, best practices, and Technical SEO fundamentals (indexing, sitemaps, speed, crawlability).
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Expert knowledge of Google Ads and META Ads campaign structures.
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High proficiency in digital analytics, data interpretation, and performance measurement.
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Strong analytical, reporting, and communication skills.
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Diploma or Degree in Digital Marketing, Marketing, Communications, or related field.
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Certifications: Google Ads, Google Analytics, or META Blueprint.
Benefits:
- Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to *****@*****.co.za
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