Job Description
About the Role
The Johannesburg-based Automotive OEM is seeking an experienced Aftersales Marketing Administrator to join their team. This role requires a strong marketing background, excellent analytical skills, and a passion for customer excellence. As an Aftersales Marketing Administrator, you will be responsible for driving workshop visits, developing loyalty-building initiatives, and working closely with the marketing department to design and execute impactful aftersales campaigns.
Key Responsibilities
- Track and analyse market and competitor trends, delivering regular insights to management
- Identify new opportunities and recommend actionable strategies
- Research and support the implementation of service products tailored to customer needs
- Collaborate with external vendors to refine product offerings that drive workshop visits
- Establish reliable data collection methods for retention tracking
- Analyse customer trends and support the development of loyalty-building initiatives
- Work with the marketing department to design and execute impactful aftersales campaigns
- Support seasonal promotions aimed at boosting workshop activity
- Monitor system usage to ensure efficiency and liaise with suppliers for improvements
- Evaluate KPI results and develop plans to enhance performance across aftersales activities
Requirements
- Reporting to the Head of Warranty
- Relevant Marketing or equivalent Tertiary Qualification
- 24 years experience in marketing, preferably within the automotive or service sector
- Advanced Excel and data analysis skills
- Excellent communication and presentation abilities
- Strong organisational, analytical, and problem-solving skills
- Self-starter with the ability to work independently and meet deadlines
- Willingness to travel locally (35 nights per month away)
- Flexibility to work outside of standard office hours when required
Qualifications
- Tertiary Qualification in Marketing or equivalent
Salary & Benefits
Salary range: [Please insert actual salary range mentioned in the original job description]
Note: The salary and benefits section has been left blank as it was not mentioned in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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