Job Description
About the Role
We are seeking a highly skilled and experienced PPC Specialist to join our team at Raizcorp. As a key member of our digital marketing team, you will be responsible for creating and managing digital campaigns across various platforms to drive business growth and achieve company goals.
Key Responsibilities
- Creating, developing & implementing effective paid search strategies
- Executing & optimising many PPC campaigns simultaneously
- Set up and overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing, Facebook, LinkedIn, YouTube)
- Targeting selected audiences through researching keywords
- Managing campaign budgets & adjusting bids to optimise the ROI
- Tracking daily, weekly & monthly KPIs to identifying opportunities for improvement
- Reporting KPIs to management on a regular basis through various dashboards
- Producing engaging, clear & concise copy for campaigns
- Ensuring that campaigns are aligned across multiple channels
- Building and strengthening key relationships across PPC ad platforms and various vendors
- Reducing the risk of click fraud
- Staying current with PPC & SEM trend and techniques
Requirements
- Develop, execute, and optimise cutting-edge digital campaigns from conception to launch
- Work cross-departmentally to align campaign strategies and goals across the organisation
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs
- Media buying for various ad platforms and oversee the day-to-day execution of paid media
- Oversee and manage overall paid media budget
Qualifications
- Bachelor’s degree or equivalent in Marketing, Communications, Business Administration or related field
- 3+ years of experience in digital marketing, PPC, or a related field
Salary & Benefits
- Competitive salary package (details not specified)
- Comprehensive benefits package (details not specified)
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing Jobs in Gauteng
In Gauteng, South Africa, the marketing industry is a thriving sector that continues to grow and evolve. Typically, marketing professionals in this region are sought after for their creative problem-solving skills, analytical thinking, and ability to drive business results through effective campaign execution.
Generally, marketing positions in Gauteng offer a competitive salary range, with broad expectations ranging from R600 000 to R1 200 000 per annum, depending on factors such as experience, company size, and industry sector. However, salaries can vary significantly, and actual figures may differ based on individual circumstances. For instance, marketing professionals with advanced degrees or extensive industry experience may command higher salaries.
Common skills required for marketing roles in Gauteng include digital marketing expertise, data analysis capabilities, copywriting and creative thinking, project management skills, communication and interpersonal abilities, social media savvy, and an understanding of market trends and consumer behaviour. These skills are often acquired through formal education and training, as well as continuous professional development.
The financial services sector, technology industry, manufacturing sector, and e-commerce businesses are some of the common industries that employ marketing professionals in Gauteng. Marketing roles can also be found in non-profit organisations, government institutions, and other sectors that require effective communication and promotional strategies.
Career development opportunities for marketers in Gauteng typically involve specialising in a specific area, such as digital marketing or brand management, or taking on leadership roles within an organisation. Many marketers also pursue advanced degrees, certifications, or training programmes to enhance their skills and stay up-to-date with industry trends. With dedication and hard work, marketers in Gauteng can progress to senior roles, become entrepreneurs, or start their own businesses.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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