Africa: Sales and Marketing – Bakery (Formal & General Trade, Chain Stores & Forecourts) posted by SKILLS CONNECTOR

About the Role

SKILLS CONNECTOR is seeking a highly motivated and experienced Sales and Marketing professional to join our team in Africa. As a key member of our sales team, you will be responsible for developing and maintaining strong relationships with existing and potential clients in formal trade, general trade, chain stores, and forecourts. You will also play a crucial role in driving sales growth, identifying new business opportunities, and expanding our customer base.

Key Responsibilities

• Develop and maintain strong relationships with existing and potential clients in formal trade, general trade, chain stores, and forecourts.
• Meet or exceed agreed sales targets and key performance indicators (KPIs).
• Conduct regular visits to clients to ensure product availability, proper display, and compliance with merchandising standards.
• Provide product knowledge, training, and support to retail staff as needed.
• Identify new business opportunities and expand the customer base.
• Monitor market trends, competitor activity, and customer feedback, and report insights to management.
• Assist in planning and executing sales promotions and campaigns.
• Maintain accurate records of sales, orders, and customer interactions in the company CRM or reporting system.
• Ensure timely delivery and stock rotation to avoid product shortages or wastage.

Requirements

• Minimum Grade 12 / Matric; tertiary qualifications in Sales, Marketing, or Business Administration are an advantage.
• Proven experience in sales, preferably in FMCG, bakery, or food distribution.
• Experience dealing with formal trade, general trade, chain stores, and forecourts is highly desirable.

Qualifications

• (No qualifications mentioned in original)

Salary & Benefits

• (Salary details not specified in original)