About the Role

A strategic thought-leader in branding, design and marketing communications. An expert storyteller who creates marketing campaigns that drive consumer engagement, conversion and competitive advantage. A team-builder and cross-functional leader who brings innovation and best practices to an organization to drive growth and new standards of excellence.

Key Responsibilities

• Work with the Executives and internal customers (Performance Marketing, Ecomm and Business Development) to define overall brand vision, brand and product strategies, and coordinate implementation thereof with Performance Marketing to ensure revenue and profit growth, and an improved ROI on spend.
• Translate business direction into brand and creative strategy, plans and objectives, including success metrics and tracking and optimization thereof.
• Develop product positioning to articulate products competitive value propositions that aligns with consumer needs.
• Oversee the planning and execution of design, messaging and product launch campaigns, messaging, social and PR setting metrics for success, monitoring, reporting and optimizing each campaign/initiative.
• Oversee development and approval for pitch decks and content creation for new and existing partners to support business development and new product/strategy/channel launches
• Drive strategy implementation across brands, making mid-course corrections as required to maintain effectiveness and efficiency.
• Design/Creative Drive effective asset creation (budget, concept, strategy, execution) for use across all mediums, channels, campaigns and owned assets.
• Work effectively with current and potential licensing partners and internal teams (including Legal) to make sure technology and branding messaging provide the most benefit for the company.
• Drive the effectiveness and strategy for design, UI and UX with the Design Lead to create unique, impactful brand stories via inspiring content and design to leverage across all marketing mediums.
• Take ultimate responsibility on brand representation, corporate identity, brand story and compliance to requirements
• Build the brands on the back of a defined strategy, measurable outcomes and frequent reporting and optimizations
• Drive brand messaging for the brands
• Drive the differentiation and positioning for products and services
• Build the brands on the back of a defined strategy, measurable outcomes and frequent reporting and optimizations

Requirements

• Degree in Communications, Design or related fields (essential)
• Masters Degree in Communications, Design or related fields (desirable)
• 10 years in a leadership position in brand marketing and creative design and copywriting across agency and in-house creative departments
• Brand management and storytelling, creative brand development and messaging.
• Product positioning, marketing communications, public relations and owned social media.

Qualifications

• Completed Degree in Communications, Design or related fields

Salary & Benefits

About the Role

We are seeking a strategic thought-leader in branding, design and marketing communications to lead our brand marketing team. As a Creative Director, Brand Marketing, you will be responsible for developing and executing comprehensive brand marketing strategies that drive consumer engagement, conversion, and competitive advantage. You will work closely with cross-functional teams to define overall brand vision, brand and product strategies, and coordinate implementation thereof.

Key Responsibilities

• Drive effective asset creation (budget, concept, strategy, execution) for use across all mediums, channels, campaigns, and owned assets.
• Develop and execute on Brand strategy and messaging across brands (individually and combined), using best-practice techniques to deliver high value for the company.
• Drive brand messaging for the brands, including differentiation and positioning for products and services.
• Manage Creative & Public Relations Agencies
• Oversee media monitoring and reporting, and establish relations with media to ensure positive reporting of the organization.

Requirements

• 10 years in a leadership position in brand marketing and creative design and copywriting across agency and in-house creative departments.
• Proven track record in team management development Agency or consumer brand experience preferred.
• Excellent storytelling, design and messaging skills.
• Media Relations and social media expertise including press release creation and Executive Briefings for press interviews.

Qualifications

• Minimum education (essential): Degree in Communications, Design or related fields
• Minimum applicable experience (years): 10 years

Salary & Benefits

• Budgeting Compile realistic budgets for brand marketing, aligning to strategic goal achievement, working collaboratively with other marketing leaders and with the finance team to ensure accuracy.

How to Apply

Please submit your application including your CV and a cover letter explaining why you are the ideal candidate for this role.