South Africa: Digital Marketing & Content Manager (Safari Reserve) – Bonnievale posted by Phoenix Recruitment

February 3, 2026 Jobs in South Africa

Phoenix Recruitment

ZA

Marketing / advertising / PR

Job Description

Boutique luxury Safari Lodge located close to Bonnievale is looking for a Digital Marketing & Content Manager. This role is ideal for a creative, results-driven marketer who thrives on both strategy and execution. The Digital Marketing and Content Manager will take ownership of all online marketing activities , develop campaigns that drive brand awareness and direct bookings , and produce high-quality onsite content that tells a story authentically. Hybrid working offered (3 days remote, 1–2 days onsite weekly) (additional onsite presence during events or campaigns) Duties: Develop and execute a digital marketing strategy aligned with business objectives Manage paid advertising (Google Ads, Meta Ads) and optimize campaigns for performance Maintain and update the website, ensuring SEO and conversion best practices Capture and produce photo and video content onsite (property, experiences, food and beverage) Manage all social media platforms and community engagement Create and distribute newsletters and CRM communications Track and report on analytics and ROI metrics Ensure brand consistency across all online touchpoints Collaborate with the operations, reservations, and F&B teams to align marketing initiatives Requirements: Qualification or certification in Marketing, Communications, or Digital Media Minimum 3 years’ experience in digital marketing, ideally within hospitality or tourism Strong hands-on ability in content creation (photography, video, copywriting) Proficiency in SEO, Google Ads, and Meta advertising Experience with CMS platforms (WordPress preferred) and CRM tools (Mailchimp, HubSpot, etc.) Excellent writing, storytelling, and communication skills Strong analytical and reporting ability Organized, self-motivated, and comfortable working in a hybrid setup Google Ads or Analytics certification Proficiency in Adobe Creative Suite or Canva Previous experience with boutique hotels or tourism brands Local tourism or influencer network within the Western Cape Benefits: Flexible hybrid work structure Onsite accommodation and meals during content creation days if needed Incentive structure linked to direct booking growth and campaign performance

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About Marketing / advertising / PR Jobs in ZA

The marketing, advertising, and public relations (PR) industry in South Africa is a dynamic and competitive field, with job seekers typically requiring a combination of creative flair, strategic thinking, and technical expertise to succeed. Generally speaking, the demand for skilled marketers and PR professionals remains strong, driven by the growth of businesses across various sectors.

Typically, marketing, advertising, and PR roles in South Africa fall within broad salary ranges, often ranging from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that salaries can vary significantly, and actual figures may differ based on individual circumstances.

Common skills required for marketing, advertising, and PR roles in South Africa include proficiency in digital marketing tools, strong written and verbal communication skills, creative problem-solving abilities, attention to detail, strategic thinking, and a deep understanding of consumer behaviour. Other essential skills often include project management experience, data analysis capabilities, and knowledge of social media platforms.

Marketing and PR professionals can be found across various industry sectors, including financial services, technology, manufacturing, retail, and non-profit organisations. These roles often involve developing and implementing marketing campaigns, managing public image, and crafting compelling content to engage audiences and drive business growth.

Career development opportunities are plentiful in this field, with common progression paths including senior roles within marketing teams, leadership positions in advertising agencies, and executive-level positions in PR firms. Others may choose to transition into related fields like digital media, e-commerce, or social impact initiatives. With experience and a strong skillset, marketers and PR professionals can leverage their expertise to drive business success and build fulfilling careers in this dynamic industry.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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