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Cape Town: Group Marketing Manager – National Hotel Chain – Cape Town posted by HotelJobs

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Job Description

Large Hotel Chain requires a National Marketing Manager, the position will be based in the Cape Town City Bowl area. The successful candidate will be responsible for developing and executing marketing strategies to drive brand awareness, guest acquisition, and revenue growth for the hotel group. This role involves leading marketing initiatives, managing budgets, and collaborating with various teams to achieve business objectives. Key Responsibilities: 1: Develop and implement marketing strategies: Craft comprehensive marketing plans aligned with the hotel group’s overall business objectives and brand guidelines. 2: Lead marketing campaigns: Oversee the planning and execution of marketing campaigns across various channels, including digital marketing (website, social media, email, online advertising) and traditional marketing methods. 3: Manage budgets: Allocate and manage marketing budgets effectively to maximize ROI on marketing activities. 4: Collaborate with sales and other teams: Work closely with sales, operations, and other departments to ensure alignment and synergy in marketing efforts. 5: Analyze market trends: Conduct market research and competitor analysis to identify opportunities for differentiation and growth. 6: Manage brand and trade marketing: Drive brand and trade marketing campaigns, maintain marketing activity calendars, and ensure consistency across all channels. 7: Oversee website management and content: Ensure the hotel group’s website is up-to-date, engaging, and optimized for search engines. 8: Manage social media presence: Develop and implement social media strategies to increase engagement and brand visibility. 9: Drive guest loyalty: Develop and execute strategies to build guest loyalty and encourage repeat business. 10: Measure and analyze results: Track and analyze the performance of marketing campaigns and initiatives to identify areas for improvement. Required Skills and Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. Minimum 5 Years Hospitality Marketing Management Experience Proven experience in strategic marketing roles, particularly within the hospitality industry. Strong understanding of digital marketing best practices and tools. Excellent communication, interpersonal, and presentation skills. Ability to work independently and as part of a team. Strong analytical and project management skills. Experience with marketing automation platforms and CRM systems. Knowledge of the South African market and competitive landscape

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other IT/Computer Jobs in Western Cape

The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.

The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.

The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.

To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.

Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.

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Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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