Cape Town: Brand Builder posted by O’Brien Recruitment

If building premium liquor brands and mastering the craft of cocktails excites you, this opportunity is for you!

Our client, an established leader in the Spirit industry, is searching for a passionate Brand Builder to join the team.

General Description of the Role

• The Brand Builder position is a key role in the local commercial team within the Coastal Region and will be responsible for building the brand equity and knowledge awareness that drives volume and market share growth, collaborating closely with the sales force.

Trade Management

• Build brand knowledge and awareness on the company’s portfolio
• Assist key customers and Sales Executives to build cocktails utilizing the company’s brands
• Build relationships with key stakeholders in trade (customers and bartenders)
• Identify and implement new business opportunities
• Assist sales executives with the planning and execution of promotions and activations
• Monitoring and reporting competitor trends.
• Grow menu listings percentages of the brand portfolio.
• Build and maintain customer relationships
• Increase the brands visibility in venues and outlets as per the brand sales guidelines
• Anticipate customer needs and develop solutions to meet those needs.
• Brief and train promoters and agencies on the brand guidelines and brand history

Key Performance Indicators

• Customer database built & maintained
• Daily / weekly / monthly planning.
• Market potential opportunities identified, prioritized, actioned & tracked (Market Share / In-trade execution)
• Support sales executive team with their promotions, campaigns, & POSM planned, deployed & tracked
• Competitor activities monitored and actioned against
• Information security maintained in accordance with Company Information Protection Policy.
• KPI progress maintained
• Expenditure controlled within budget.
• Outlet and customer tastings on the company portfolio
• Conduct consumer tastings to build brand loyalty
• Route ride with reps in Western Cape, Eastern Cape and Garden Route (potentially travel in other regions as well)
• Support the brand team with events and building of brands in trade
• Train bartenders and other key stakeholders on the company’s portfolio
• To conduct in-house training for new recruits and staff members internally
• To create and maintain a company brand builder social media account

Relationship Building

• Customer service ethos implemented
• Customer relationships managed and leveraged
• Third party relationships optimized
• Corporate image maintained
• Maintain customer needs by solution-orientated

Key Relationships

Internal: Trade Marketing; Marketing; Finance and Commercial

External: 3rd Party Agencies

Skills, Experience and Education

Knowledge:

• Sales/Marketing principles as practiced in the spirit category
• Formal mixology experience and knowledge preferred
• Ability to manage and maintain execution standards
• Knowledge of the liquor industry, particularly the On-Trade channel

Attributes:

• Able to build positive relationships
• Team player who can work independently and collaboratively
• Presentation Skills
• Self-Management Skills
• Assertiveness
• Attention to detail
• Positive can-do attitude
• High energy levels and drive
• The ability to deliver results, overcoming difficulties, anticipating the future of the business/work and driving change.
• The ability to find, implement and disseminate a culture of innovative solutions
• The ability to take effective decisions balancing market, products, financial and organizational issues.

Qualification & Experience:

• Matric and completed WSET level 1 qualification would be advantageous
• Mixology training
• 3 years relevant FMCG experience in sales and marketing in the spirits category
• Experienced driver with a Code 08.