Pretoria: Digital Marketing Specialist (SB 01)/Digitale Bemarkingspesialis (SB 01) posted by Werkie

(eng= Digital Marketing Specialist The proactive, detail-oriented digital marketer who drives brand growth across websites, SEO, and email campaigns. Salary: R20 000 R25 000 Location: Pretoria Oos Start Date: January Working Hours: MondayThursday 08:0016:30 | Friday 08:0015:00 (Overtime if urgent/emergency) About the Client Join a progressive, creative marketing agency that pushes boundaries and sets new standards. They manage significant ad spend, develop groundbreaking campaigns, and craft stories that make brands unforgettable. If youre ready to build a creative universe and leave your mark this is your chance. Role Overview We are seeking a Digital Marketing Specialist to support our digital marketing function across multiple channels. Youll manage websites (WordPress), SEO (Semrush), and email marketing (Mailchimp), optimizing engagement, conversions, and performance. Youll collaborate closely with marketing, creative, and strategy teams to support campaigns and digital execution. Key Responsibilities 1. Website Management (WordPress) Maintain & update website content, images, and UI using WordPress Upload & format blog posts aligned with SEO best practices Conduct UX, functionality, and performance audits Implement basic front-end changes (Elementor or similar) Ensure mobile-responsiveness & conversion optimization Troubleshoot minor issues; coordinate with developers if needed 2. SEO Strategy & Execution (Semrush) Perform keyword research & topic clustering Conduct technical/on-page audits and implement optimizations Optimize metadata, headings, alt text, internal links, site structure Monitor backlinks & run disavow processes as needed Track keyword rankings, performance reporting Support blog/content strategy through SEO briefs Stay updated on algorithm changes Improve organic traffic, leads, and rankings 3. Email Marketing (Mailchimp) Build, segment, and maintain email lists Design, schedule newsletters & drip campaigns Implement automated journeys & nurture sequences Track and optimize open rates, CTR, conversions Conduct A/B testing on subject lines, creative, and timing Ensure mobile-responsive, brand-aligned email design Maintain POPIA/GDPR/CAN-SPAM compliance Contribute to audience growth & retention workflows Optional / Advantageous Skills Media buying (TV, Radio, OOH, Paid publications) Technical SEO (schema, crawl, indexing) UI/UX & Figma prototyping Social media content scheduling Marketing strategy tasks: competitor analysis, funnel mapping, campaign reporting Required Tools / Platforms Mailchimp (or similar ESP) Semrush (or similar SEO tools) WordPress (Elementor, The7, Avada, Astra, etc.) Bonus: Google Analytics, Search Console, basic HTML/CSS, Canva/Adobe/Figma Minimum Requirements 23 years in digital marketing or execution roles Proven experience with SEO, email marketing, and WordPress Strong analytics & audience segmentation skills Ability to translate data into actionable recommendations Strong written communication skills (English) Bonus: Certifications (Google, Semrush, HubSpot), agency experience, multi-brand portfolio Personality Fit Detail-oriented Highly organized Proactive problem solver Analytical thinker Clear communicator Able to manage multiple projects simultaneously KPIs & Performance Expectations Website accuracy & performance improvements Growth in organic visibility & traffic quality Email performance (CTR, open rate, conversion, database health) Reliability in task execution Proactive contributions to team results Ready to take your digital marketing skills to the next level? Apply today and join our creative, high-performance team! ) (afr= Digitale Bemarkingspesialis Die proaktiewe, detailgeoriënteerde digitale bemarker wat handelsmerkgroei dryf oor webwerwe, SEO en e-posveldtogte. Salaris: R20 000 R25 000 Ligging: Pretoria East Begindatum: Januarie Werksure: MaandagDonderdag 08:0016:30 | Vrydag 08:0015:00 (Oortyd indien dringend) Oor die Kliënt Sluit aan by n vooruitstrewende, kreatiewe bemarkingsagentskap wat grense verskuif en nuwe standaarde stel. Hulle bestuur groot advertensiebesteding, ontwikkel baanbrekersveldtogte en skep stories wat handelsmerke onvergeetlik maak. As jy n kreatiewe heelal wil bou en jou merk wil afdruk hier is jou kans. Rol Oorsig Ons soek n Digitale Bemarkingspesialis om digitale bemarking oor verskeie kanale te ondersteun. Jy sal verantwoordelik wees vir webwerwe (WordPress), SEO (Semrush) en e-posbemarking (Mailchimp) om betrokkenheid, omskakelings en prestasie te optimaliseer. Jy werk saam met bemarking-, kreatiewe- en strategie-spanne vir veldtogondersteuning en digitale uitvoering. Sleutel Verantwoordelikhede 1. Webwerfbestuur (WordPress) Onderhou & werk webwerfinhoud, beelde & UI op Laai & formateer blogposte volgens SEO-riglyne Voer UX, funksionaliteit en prestasie-oudits uit Implementeer basiese voorbladveranderings (Elementor of soortgelyk) Verseker mobiele-responsiwiteit & omskakeling-optimalisering Foutopsporing & koördineer met ontwikkelaars indien nodig 2. SEO-strategie & uitvoering (Semrush) Sleutelwoordnavorsing & onderwerpgroepering Tegniese/on-page ouditte & implementering Optimaliseer metadata, opskrifte, alt-tekste, interne skakels, struktuur Monitor backlinks & hanteer disavow prosesse Sleutelwoordspoorsiening & prestasieverslae Ondersteun blog & inhoudstrategie Hou algoritme-veranderings dop Verbeter organiese verkeer & leidings 3. E-posbemarking (Mailchimp) Bou, segmenteer & onderhoud e-poslyste Ontwerp, skeduleer nuusbriewe & drip-veldtogte Implementeer outomatiese journeys & nurture-sekwense Monitor & optimaliseer open rate, CTR, omskakelings A/B toets op onderwerplyne, kreatiewe en tydsberekening Verseker mobiele-responsiewe, handelsmerk-gealigneerde e-posontwerp Handhaaf POPIA/GDPR/CAN-SPAM nakoming Bevorder gehoor-groei & retensie Opsionele / Gewaardeerde Vaardighede Media aankoop (TV, Radio, OOH, Betaalde publikasies) Tegniese SEO (schema, crawl, indeksering) UI/UX & Figma-prototipering Sosiale media inhoudsbeplanning Bemarkingsstrategie: mededinger-analise, funneltelling, veldtogverslae Vereiste Gereedskap / Platforms Mailchimp (of soortgelyk) Semrush (of soortgelyk) WordPress (Elementor, The7, Avada, Astra, ens.) Bonus: Google Analytics, Search Console, basiese HTML/CSS, Canva/Adobe/Figma Minimum Vereistes 23 jaar ervaring in digitale bemarking / uitvoering Bewese ervaring met SEO, e-posbemarking & WordPress Sterk analitiese & gehoorsegmentasievaardighede Data kan interpreteer & in aksie omsit Sterk skriftelike kommunikasie (Engels) Bonus: Sertifisering (Google, Semrush, HubSpot), agentskapervaring, multi-handelsmerk portefeulje Persoonlikheid Detail-georiënteerd Baie georganiseerd Proaktiewe probleemoplosser Analities Duidelik in kommunikasie Kan verskeie projekte gelyktydig bestuur KPIs & Prestasie-verwagtinge Webwerf akkuraatheid & prestasie Groei in organiese sigbaarheid & verkeer E-posprestasie (CTR, open rate, omskakeling, databasis gesondheid) Betroubaarheid in taakuitvoering Proaktiewe bydrae tot spanresultate Gereed om jou digitale bemarkingsvaardighede te verbeter? Doen vandag aansoek en sluit aan by ons kreatiewe, hoë-prestasie-span! )