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Cape Town: Group Digital Marketing Manager posted by Deka Minas (Pty) Ltd

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Job Description

About the Role

We are looking for a Digital Marketing Manager with a big appetite to learn to join our team of experts and help us develop and support digital transformation strategies for our clients. The selected candidate will be responsible for managing performance marketing campaigns, social media and overall digital marketing activities of the Group.

Key Responsibilities

  • Plan and manage all digital acquisition activities (for mobile app and website), directing our media agency and specialist teams using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
  • Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
  • Manage communication with multiple vendors (Media agencies, Dev teams and internal stakeholders) and third-party trackers to achieve acquisition objectives.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
  • Plan and create A-B test campaigns with the media agency to optimize campaign and creative performance better.
  • Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
  • Formulate and Implement Digital Marketing strategies and Campaigns
  • Co-ordinate Group digital Marketing Reporting.
  • Lead the Social Strategy, Performance Marketing agenda and Digital marketing implementation.
  • Well versed in technical back end processes, tooling, structures and management.

Requirements

  • Bachelor’s degree (or higher) in any related field with a strong quantitative background.
  • Proven working experience in digital marketing (Min 5 years), and extensive experience in managing digital marketing at technology companies (such as e-commerce, FinTech, Banking, etc).
  • Digital Media Agency Experience essential.
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Qualifications

No formal education or certifications mentioned.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Other IT/Computer Jobs in Western Cape

The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.

The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.

The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.

To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.

Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.

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Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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