Durban: ICT Digital Engagement Specialist posted by Tower Group

About the Role

Our client, a leader in the Financial Services & Pensions, is seeking an experienced ICT Digital Engagement Specialist to create high-quality digital content and manage various aspects of their online presence.

Key Responsibilities

• Organise organisation-wide exchange of information, technical support, advice, persuasion, and education with Public Relations.
• Manage exchange of information with service providers, including management of search queries and developing FAQs.
• Assist with keyword research and apply best practice to design product content.
• Manage partnership with external agencies and lead implementation of agency deliverables.
• Ensure electronic document quality and standardisation.
• Update website through WordPress, Divi builder, etc.
• Appreciate graphic design and designing templates.
• Monitor foot traffic on all digital platforms.
• Own and maintain website analytics, metrics, and campaign reporting.
• Develop and lead social media strategy and oversee brand social media channels to increase website audience.
• Research, design, execute, analyse, and report back on overall digital marketing strategy in line with organisational objectives.
• Develop and coordinate multimedia content, packages, and release.
• Manage day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.
• Create, maintain, and implement source code to develop mobile applications.
• Design prototype applications for testing.
• Provide unit structure for the application.
• Assist Public Relations development team in developing project plan.
• Track, analyse, and report success of web and application-based public relations initiatives based on data received from various sources.
• Assess tools to expand search engine optimisation (SEO) capabilities, research, and tracking.
• Assist digital marketing team to understand effectiveness of web and application-based marketing campaigns and advise on best methodologies.
• Manage local internet file server.
• Manage SQL security roles and permissions as required.
• Create and maintain website including managing DNS settings, FTP accounts, RSS, and iTunes feeds.
• Maintain and update both the internet (.NET) and intranet web presence.
• Targeted marketing campaigns.
• Assist with frequently asked questions (FAQ).
• Assist members with access problems.
• Set technical direction for all development, maintenance, and architecture initiatives ensuring adherence to overall ICT architectural and solution requirements.
• Ensure compliance with all Fund policies and procedures.

Requirements

• Matric
• Qualification in either Marketing or ICT at NQF level 6 or equivalent
• Certifications such as HTTP/HTTPS, International Software Testing Qualifications Board (ISTQB) TLS, SSL, ASM
• 3 years experience in marketing
• 3 to 5 years in web/applications environment

Qualifications

No qualifications mentioned.

Salary & Benefits

Salary information not provided.