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Fourways: Automotive Marketing and Brand Manager – OEM Level – Gauteng, Fourways

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Job Description

About the Role

The Fourways Automotive Marketing and Brand Manager role is a critical position that requires a seasoned marketing professional with OEM-level experience to drive brand consistency, campaign execution, and market research across all touchpoints. The successful candidate will be responsible for developing and implementing national marketing strategies aligned with OEM objectives, ensuring brand compliance, and driving business growth through data-driven decision making.

Key Responsibilities

  • Develop and implement national marketing and brand strategies aligned with OEM objectives
  • Ensure brand consistency and compliance across all touchpoints, campaigns, and dealer marketing activities
  • Define positioning, messaging, and visual identity standards for campaigns and product launches
  • Conduct market research, competitive analysis, and consumer insights to inform marketing strategy
  • Plan, manage, and execute national advertising, digital marketing, and public relations campaigns
  • Oversee multi-channel campaign execution, including social media, email marketing, website, events, and dealer marketing support
  • Coordinate product launches, ensuring dealer networks are equipped with necessary marketing materials and support
  • Liaise with the dealer network to provide marketing guidance, collateral, and campaign support
  • Monitor dealer compliance with OEM brand guidelines and marketing standards
  • Conduct training and coaching to improve dealer marketing capability and campaign execution
  • Evaluate dealer marketing initiatives and provide recommendations for improvement

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field (MBA advantageous)
  • 10+ years of marketing experience, preferably in automotive OEM environment
  • Proven experience in brand management, multi-channel marketing, and campaign execution
  • Strong analytical skills with the ability to measure marketing effectiveness and ROI

Qualifications

  • Formal education/certifications not specified.
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Salary & Benefits

  • Salary information not specified.

Note: The original job description did not provide specific salary information or qualifications.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Marketing / advertising / PR Jobs in North Johannesburg

The marketing, advertising, and public relations (PR) industry in North Johannesburg is a dynamic and competitive field, with job seekers often finding opportunities in various sectors such as technology, financial services, and manufacturing. Generally, this industry is characterized by fast-paced work environments, requiring professionals to be adaptable and creative in their approach. Typically, marketing and advertising professionals in North Johannesburg are expected to stay up-to-date with the latest trends and technologies in digital media, social networking, and content creation.

In terms of salary, it’s common for marketers and advertisers to earn a broad range of salaries, depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may fall within the R200 000 – R400 000 per annum range, while more senior roles can fetch salaries ranging from R600 000 – R1 200 000 per annum. However, please note that these are general estimates and actual salaries may vary depending on individual circumstances.

Common skills required for marketing and advertising professionals in North Johannesburg include a strong understanding of digital marketing channels, creative content creation, social media management, data analysis, and project management. Additionally, proficiency in tools such as Adobe Creative Suite, Google Analytics, and CRM software is often expected. Often, employers also look for professionals with a degree in marketing or communications, although relevant experience can sometimes take precedence.

The financial services sector, technology industry, and manufacturing sector are common industries that employ marketing and advertising professionals. In the financial services sector, marketers may focus on promoting banking products and services, while those in the tech industry may be involved in launching new software or apps. Manufacturers often require marketers to promote their brand and products to consumers.

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For career development, many marketers and advertisers in North Johannesburg opt for further education or training in areas such as digital marketing, data analysis, or strategic communication. Some also pursue advanced degrees, while others choose to specialize in specific industries or functional areas within the field.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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