Job Description
About the Role
We are seeking a highly experienced Website Operation Manager/Specialist to lead our Direct-to-Consumer (D2C) website strategy and drive revenue growth. The successful candidate will be responsible for developing and executing the overall D2C website strategy, managing key performance indicators, and driving conversion and revenue growth.
Key Responsibilities
- Develop and execute the overall D2C website strategy
- Own monthly and quarterly revenue, traffic, and conversion targets
- Monitor and optimise key KPIs including: Traffic (UV), Conversion Rate (CVR), Average Order Value (AOV), Revenue Bounce Rate Repeat Purchase Rate
- Manage website content updates, product launches, and promotional calendar
- Optimise the end-to-end customer journey to improve website conversion
- Conduct A/B testing to improve UX and website performance
- Develop D2C-exclusive campaigns aligned with key retail moments
- Drive upsell, cross-sell, and bundling strategies to increase order value
- Work closely with the digital marketing team on SEO, SEM, Paid media, Social media traffic, Affiliate marketing, Email campaigns
- Develop and optimise CRM and membership programmes
- Implement marketing automation strategies to improve retention and repeat purchases
- Segment customers and implement lifecycle-based engagement strategies
- Improve customer lifetime value (LTV)
- Establish a clear performance dashboard using tools such as Google Analytics and CRM systems
- Deliver weekly and monthly performance reports with actionable insights
- Collaborate with IT and developers to ensure website speed, Mobile optimisation, System stability, Manage integrations with payment gateways, logistics systems, and inventory management systems
- Ensure website security and smooth operational performance
- Work closely with supply chain teams to ensure accurate stock visibility
- Monitor order fulfilment efficiency and post-purchase experience
- Optimise return and refund processes to enhance customer satisfaction
Requirements
- 35 years of experience in D2C, e-commerce, or website operations
- Bachelor’s degree in Marketing, E-commerce, Business Administration, or a related field
- Experience managing Shopify, Magento, or custom-built platforms preferred
- Strong understanding of Google Analytics, SEO, CRM tools, Digital marketing metrics
- Proven ability to drive revenue growth and improve conversion rates
- Strong analytical and problem-solving skills
- Results-driven with strong commercial awareness
Qualifications
- Formal education/certifications not specified
Salary & Benefits
- Salary range not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About IT / Computing / Software Jobs in Gauteng
In Gauteng, the IT and computing industry is a significant contributor to the province’s economy, with a steady demand for skilled professionals. Typically, this field is characterized by rapid technological advancements, innovative projects, and a high level of job satisfaction among employees. Generally, career prospects in this sector are strong, with a range of opportunities available across various industries.
Salaries for IT and computing professionals in Gauteng can vary widely depending on factors such as experience, company size, and industry sector. While it is common to see salaries ranging from R400 000 to R1,200 000 per annum, these figures are only a general guideline and actual salaries may differ significantly. For instance, senior executives or technical leads with extensive experience may command higher salaries, while entry-level positions may start at lower levels.
Common skills required for IT and computing roles in Gauteng include proficiency in programming languages such as Java, Python, or C++, knowledge of cloud platforms like AWS or Azure, and experience with agile development methodologies. Additionally, understanding of data analysis and interpretation, cybersecurity principles, and IT project management are often essential. Familiarity with popular software applications, such as Microsoft Office 365 or Google Workspace, is also beneficial.
The financial services sector, technology industry, manufacturing sector, and government departments are among the common industries that employ IT and computing professionals in Gauteng. These sectors require a range of skills and expertise, from data analysis to network administration, making them attractive options for career development.
For those seeking a career in IT and computing, there are numerous opportunities for professional growth and development. Typically, career progression involves moving into senior roles or specialized positions, such as technical lead, solutions architect, or data scientist. Opportunities for further education and training, such as certifications or postgraduate studies, can also enhance job prospects. Generally, a strong understanding of industry trends, networking, and continuous learning are essential for success in this field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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