Cape Town City Centre: Social Media and Marketing Specialists posted by HR-Simplified Ltd

About the Role

The Social Media and Marketing Specialists role at HR-Simplified Ltd is an exciting opportunity to develop, implement, and manage the practice’s marketing and communication initiatives. As a key member of our team, you will be responsible for creating high-quality content, managing social media platforms, coordinating blogs, internal communications, and ensuring consistent brand presence across all digital and physical touchpoints.

Key Responsibilities

• Plan, film, and edit short-form and long-form videos for use across various platforms (Instagram Reels, TikTok, YouTube, website, etc.)
• Capture and edit photographs for marketing and internal communication purposes.
• Create visually engaging content including posters, infographics, digital banners, and other marketing materials aligned with brand guidelines.
• Act as company’s Customer Service Ambassador, always ensuring professional service.
• Reinforce that all operational departments contribute to exceptional patient care and patient experience.
• Address and resolve patient service issues with professionalism, empathy, and efficiency.
• Oversee the allocation and utilization of resources, including budgeting, staffing, facilities, and technology infrastructure.
• Ensure resources are optimally utilized to support organizational objectives
• Manage and maintain all social media platforms including (but not limited to) Instagram, Facebook, TikTok, and LinkedIn.
• Create, post, and schedule daily/weekly content in line with the approved content calendar.
• Monitor engagement metrics, respond to queries, and analyse performance insights to improve reach and interaction.
• Develop and maintain a monthly content calendar in collaboration with management and practitioners.
• Coordinate and upload blog articles, ensuring content accuracy SEO optimisation, and brand tone consistency.
• Liaise with web developers to update website content, imagery, and layout when required.
• Monitor website traffic and report on trends and opportunities for improvement.
• Design and distribute internal newsletters, announcements, and updates on appropriate digital platforms.
• Develop creative ways to communicate practice updates, staff achievements, and upcoming events internally.
• Support staff engagement and culture initiatives through innovative internal marketing campaigns.

Requirements

• Diploma or degree in Marketing, Communications, Digital Media, or a related field.
• Experience within a medical, healthcare, or professional service environment will be advantageous.
• Good verbal and written communication skills in English.
• Intermediate numeracy.

Qualifications

No specific qualifications mentioned.