Milnerton: Business Development Representative – Food Service/Horeca posted by Limpopo Personnel

• 3–5 years’ experience in Food Service / HORECA / QSR sales (essential).
• Diploma in Sales/Marketing or equivalent qualification (advantageous).
• Proven experience engaging chefs, procurement managers, and distributor teams.
• Valid driver’s license.
• Strong computer literacy (MS Office suite; CRM tools).

Skills Required

• Excellent communication skills (written and verbal).
• Strong negotiation ability and commercial acumen.
• Customerservice orientation with relationshipbuilding capability.
• Selfstarter, able to work independently and manage time effectively.
• Professional, presentable, and confident in kitchen environments.
• Highly persuasive sales ability.
• Strong awareness of market environment and competitor activity.

Role responsibilities:

Sales Growth & Business Development

• Grow business in the Food Service / HORECA market by identifying and onboarding new enduser accounts.
• Service existing endusers and distributors to ensure retention and growth.
• Arrange meetings, menu presentations, and product trials to drive product adoption.
• Negotiate within authorized parameters and close sales opportunities.
• Achieve monthly, quarterly, and annual revenue targets as set by the manager

Customer Relationship Management

• Maintain and develop relationships with existing customers via inperson visits, calls, and email.
• Conduct structured call cycles (daily/weekly/monthly) across allocated areas.
• Serve as key point of contact for distributors, chefs, outlet managers, and purchasing teams.
• Resolve customer concerns and escalate qualityrelated issues when required.

Distributor Management

• Collaborate closely with distributors to ensure stock availability, correct pricing, and promotional execution.
• Align on joint business plans, activation calendars, and target accounts.
• Support distributor sales teams with product training, menu applications, and selling tools.
• Track and report on distributor performance and compliance.

Activations, Demos & Product Training

• Execute instore / inkitchen activations, cooking demos, and wet demonstrations (weekdays & weekends as required).
• Ensure all activation stock is planned, booked, and available.
• Conduct staff training sessions to increase menu penetration and product adoption.
• Track ROI and feedback from activation activities.

Merchandising & InOutlet Execution)

• Ensure correct product usage is demonstrated during trials and menu presentations.
• Install and maintain branded pointofsale (POS) material where relevant (e.g., backofhouse collateral, oil management posters).
• Verify that distributors and key accounts adhere to agreed pricing and menu listing commitments.

Market Intelligence

• Gather competitor intelligence: pricing, promotions, product performance, and industry trends.
• Capture enduser and distributor opportunities, risks, and feedback.
• Track SKU penetration, menu listings, and regional sales patterns.

Reporting & Administration

• Maintain accurate CRM entries for all activities, visits, pipelines, and opportunities.
• Weekly and monthly reporting on activities, achievements, and market insights.
• Submit activation summaries, training logs, and product trial results.
• Follow daily planning procedures and manage draft sales orders with the sales administrator.

Health and Safety

• Participate in safety forums and attend relevant training/programmes
• Report all safety incidents to the relevant people
• Comply with safety policies and procedures
• Always wear protective clothing (where applicable)