Milnerton: Business Development Representative – Food Service/Horeca posted by Limpopo Personnel

About the Role

Limpopo Personnel is seeking a highly motivated Business Development Representative to join our team in Milnerton, South Africa. The successful candidate will be responsible for driving sales growth and business development in the Food Service/HORECA market, while maintaining strong relationships with existing customers and distributors.

Key Responsibilities

* Grow business in the Food Service / HORECA market by identifying and onboarding new end-user accounts.

* Service existing end-users and distributors to ensure retention and growth.

* Arrange meetings, menu presentations, and product trials to drive product adoption.

* Negotiate within authorized parameters and close sales opportunities.

* Achieve monthly, quarterly, and annual revenue targets as set by the manager.

* Maintain and develop relationships with existing customers via in-person visits, calls, and email.

* Conduct structured call cycles (daily/weekly/monthly) across allocated areas.

* Serve as key point of contact for distributors, chefs, outlet managers, and purchasing teams.

* Resolve customer concerns and escalate quality-related issues when required.

* Collaborate closely with distributors to ensure stock availability, correct pricing, and promotional execution.

* Align on joint business plans, activation calendars, and target accounts.

* Support distributor sales teams with product training, menu applications, and selling tools.

* Track and report on distributor performance and compliance.

* Execute in-store/inkitchen activations, cooking demos, and wet demonstrations (weekdays & weekends as required).

* Ensure all activation stock is planned, booked, and available.

* Conduct staff training sessions to increase menu penetration and product adoption.

* Track ROI and feedback from activation activities.

* Ensure correct product usage is demonstrated during trials and menu presentations.

* Install and maintain branded point-of-sale (POS) material where relevant (e.g., back-of-house collateral, oil management posters).

* Verify that distributors and key accounts adhere to agreed pricing and menu listing commitments.

* Gather competitor intelligence: pricing, promotions, product performance, and industry trends.

* Capture end-user and distributor opportunities, risks, and feedback.

* Track SKU penetration, menu listings, and regional sales patterns.

Requirements

* 3–5 years’ experience in Food Service / HORECA / QSR sales (essential).

* Diploma in Sales/Marketing or equivalent qualification (advantageous).

Qualifications

* Valid driver’s license.

Skills Required

* Excellent communication skills (written and verbal).

* Strong negotiation ability and commercial acumen.

* Customer service orientation with relationship-building capability.

* Self-starter, able to work independently and manage time effectively.

* Professional, presentable, and confident in kitchen environments.

* Highly persuasive sales ability.

* Strong awareness of market environment and competitor activity.

Salary & Benefits

Salary: [Please provide the salary range or amount]

Note: I have not included a salary range as it was not provided in the original job description. If you could provide the salary range, I would be happy to include it in the rewritten job description.