Cape Town: Area Sales Manager posted by 3L Consulting (Pty) Ltd

About the Role

We are seeking a dynamic and commercially driven Area Sales Manager to join our high-performing commercial environment in Cape Town. As a leader, you will be responsible for driving regional sales performance, growing revenue, and driving shipment volumes through effective sales strategy execution and strong leadership of a regional sales team.

Key Responsibilities

• Drive regional sales strategies aligned with broader commercial objectives.
• Identify and act on local market opportunities to grow revenue and shipment volumes.
• Drive Shipments Per Day (SPD) growth within the assigned territory.
• Develop and execute strategies to increase market penetration and customer acquisition.
• Collaborate with cross-functional teams including Sales, Finance, and Operations to maximise commercial performance.

• Lead and manage a team of 7 direct-report sales professionals.
• Drive individual and team performance against agreed sales targets and KPIs.
• Monitor sales performance and KPIs on a monthly basis and implement corrective actions where required, including adjusting KPI priorities where necessary to align with evolving business objectives.
• Provide coaching, guidance, and ongoing development to ensure the team achieves sales objectives.
• Train and support team members on Annual Sales Priorities and best practice sales methodologies, ensuring the team consistently delivers against these objectives.

• Manage escalated customer queries and complaints professionally and efficiently.
• Maintain strong relationships with key customers to ensure retention and satisfaction.
• Support the development of commercial solutions that address customer needs and improve service delivery.

• Prepare and present business plans, reports, and commercial performance updates when required.
• Analyse sales data and performance metrics to inform strategic decision-making.
• Provide insights and recommendations to support business growth.

• Recruit, develop, and retain high-performing sales professionals.
• Build a motivated and engaged sales team aligned with organisational values.
• Identify high-potential employees and support succession planning initiatives.
• Contribute to performance evaluations and recommend performance-based reward or compensation adjustments for direct reports where appropriate.
• Align team competencies and structures to evolving business requirements.

• Ensure departmental activities meet or exceed budget, volume, cost, and efficiency targets.
• Support organisational change initiatives and continuous improvement efforts.
• Ensure effective resource allocation based on team capabilities and operational needs.

Requirements

• Education: National Diploma or Degree in Sales, Business, Marketing, or a related field.
• Experience:
• 6-8 years experience in field sales, preferably within logistics, courier, or related industries.
• Minimum of 3 years experience managing a sales team with direct reports.
• Proven track record of driving revenue growth and achieving sales targets.
• Strong experience in sales performance management and team leadership.

Qualifications

• Valid drivers licence.

Salary & Benefits

A competitive total target compensation package is offered, aligned with the seniority and scale of the role.