Durban: Digital Marketing Specialist posted by Hire Resolve

About the Role

Hire Resolve’s client is seeking a highly skilled and experienced Digital Marketing Specialist to lead, design, and execute marketing initiatives across multiple businesses in Durban, KwaZulu-Natal. The ideal candidate must be both strategic and creative, with expertise in managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms and apps.

Key Responsibilities

• Develop and implement short, medium, and long-term digital marketing strategies.
• Increase brand awareness, lead generation, and customer engagement.
• Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
• Monitor and optimize digital marketing performance across platforms.
• Design and create engaging static and video content for marketing campaigns.
• Build a strong social media presence and grow engagement.
• Write and publish blog articles, newsletters, FAQs, and other valuable content.
• Develop and execute a content calendar for different business units.
• Optimize websites for search engines (SEO) and user experience (UX).
• Improve website navigation, speed, and overall usability.
• Create online help guides, video tutorials, and FAQs.
• Collaborate with developers to implement UI/UX enhancements.
• Develop and execute targeted email marketing campaigns.
• Manage customer segmentation and engagement strategies.
• Track and optimize email marketing KPIs.
• Analyze and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
• A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
• Generate reports on social media growth, campaign success, and web analytics.
• Work closely with developers to ensure seamless integrations and enhancements.
• Manage website CMS updates and minor modifications when necessary.

Requirements

• Proven experience in SEO, PPC, content marketing, and social media management.
• Ability to develop and execute data-driven marketing strategies.
• Strong copywriting skills for blogs, social media, and web content.
• Proficiency in Canva and Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).
• Knowledge of WordPress, Webflow, or other CMS platforms.
• Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
• Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
• Proficiency in Google Ads (Search, Display, and Video Ads).
• Understanding of programmatic advertising and outdoor media trends.
• Experience with Mailchimp, HubSpot, ActiveCampaign, or similar CRM tools.
• Ability to automate email sequences and nurture leads effectively.

Qualifications

• Formal education/certifications are not required for this position.