| Date | 2024-11-02 |
|---|---|
| Job Title | Digital Marketing Manager (Paid Organic Media + Seo) (Cpt Hybrid) |
| Employer | Datafin More Information |
| Salary | 0 |
| Category | It Computer |
| Location |
Western Cape / Cape Town |
Job Summary
Cape Town – Western Cape
- Develop and manage multi-channel Paid Media campaigns across platforms such as Google Ads (Search, Shopping, Display), LinkedIn Ads, Facebook/Instagram Ads, and YouTube Ads.
- Create and optimize ad copy, targeting, and bidding strategies for maximum impact and ROI.
- Analyse campaign performance and provide data-driven recommendations to improve CTR, conversion rates, and overall campaign effectiveness.
- Track, measure, and report on Paid Media campaign results against KPIs and adjust strategies based on performance metrics.
- Develop and execute Organic Media strategies on LinkedIn, Facebook, Instagram, and YouTube etc to grow the clients presence and engagement organically.
- Plan, create, and manage content calendars for social media platforms to align with client goals in partnership with your team and the clients team.
- Leverage data insights to drive social engagement and grow audiences by implementing content, contests, and community-building activities.
- Monitor and optimize social media performance, identifying trends and implementing strategies to increase organic visibility.
- Implement and oversee the technical SEO fixes identified during the SEO audit, ensuring that the website is optimized for search engines.
- Optimize on-page SEO elements, including meta tags, headings, internal linking, and schema markup, for targeted keywords in multiple regions.
- Conduct keyword research and develop a comprehensive strategy to drive organic traffic in key regions
- Develop SEO-driven content (blog posts, case studies, and technical guides) in collaboration with Content Writers.
- Monitor and improve website performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Track organic traffic growth and report on SEO performance, making adjustments as necessary to improve rankings and conversions.
- Proven experience (3-5 years) in managing Paid Media campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook, Instagram, and YouTube.
- Strong knowledge of SEO best practices including on-page optimization, technical SEO, link-building strategies, and content optimization.
- Proficiency in using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other SEO monitoring platforms.
- Experience in creating and optimizing organic content strategies and managing social media platforms (LinkedIn, Facebook, Instagram).
- Analytical mindset with the ability to interpret data and create reports that provide actionable insights.
- Experience with A/B testing for Paid Media and landing page optimization.
- Familiarity with HTML/CSS, CMS platforms (WordPress or similar), and technical SEO tools.
- Strong Project Management skills to handle multiple campaigns and SEO projects simultaneously.
- Experience in B2B Technology Marketing,
- Knowledge of international SEO and experience managing campaigns across multiple regions.
- Certification in Google Ads, Google Analytics, or other Digital Marketing Certifications.
- Excellent written and verbal communication skills.
Digital Marketing Manager (Paid Organic Media + Seo) (Cpt Hybrid) position available in Western Cape, Cape Town. This job position was posted by Datafin. The job has been posted as a premium ad on 2024-11-02 at 16:10:00 in the It Computer category
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