Cape Town City Centre: Junior Paid Media Specialist

Responsibilities: Own & Execute: Take the lead on building, launching, and optimizing campaigns across key platforms like Meta, Google Ads, and TikTok for a segment of our client portfolio Data-Driven Decisions: Conduct daily and weekly performance analysis. You won’t just pull reports; you’ll be expected to provide insights and recommend data-backed optimizations Contribute to Strategy: Be an active voice in planning meetings Bring your ideas for audience expansion, ad creative tests, and new bidding strategies to the table Master the Tools: Level up your skills in Google Analytics 4, Microsoft Excel/Google Sheets (think pivot tables, data visualization), and campaign management platforms Collaborate & Learn: Work hand-in-hand with senior specialists to manage larger, more complex campaigns and learn advanced cross-channel strategies Skills & Experience (Not negotiable): Hands-on management of paid social (Meta, TikTok) and/or PPC (Google Ads) campaigns Monitoring budgets, pacing, and core KPIs like CTR, CPC, and Conversion Rate Assisting with performance reporting and presenting findings A solid understanding of the digital marketing funnel Meta Blueprint or Google Ads Certification Familiarity with tools like Google Tag Manager or Looker Studio Contact JADE GELDENHUYS on