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Cape Town City Centre: Paid Media Specialist (Search & Social)



Cape Town Region



IT / Computing / Software

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Job Description

Design/execute paid strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, YouTube, and emerging channels Manage budgets, A/B tests, conversion tracking, audience segmentation, and retargeting Collaborate with creatives and strategists to develop high-converting ad assets Monitor KPIs, analyze performance data (GA4/Looker Studio), and deliver actionable reports Stay ahead of platform updates, trends, and growth opportunities Skills & Experience (Not negotiable): 3 years managing paid campaigns (Google/Meta mandatory; LinkedIn/TikTok a plus) Expertise in conversion tracking, audience targeting, and budget optimization Proficiency in GA4, Looker Studio, and campaign analysis Google Ads/Meta Blueprint certifications (preferred) Experience briefing creatives/copywriters for ad development Contact JADE GELDENHUYS on



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