Cape Town City Centre: Web Designer & Developer VA

About Us We are a growth-focused agency that helps health-and-wellness practices such as clinics, gyms, therapists, and local service providers scale through lead generation, retention, and automation. We build end-to-end marketing systems, including funnel and campaign strategy, landing pages, email workflows, ad campaigns, SEO, and conversion optimization, so that our clients can focus on serving their patients and customers. We partner long-term with our clients, treating their growth as our own. Our mission is to take the marketing burden off of practice owners and deliver consistent, high-quality lead flow and customer journeys that convert. You””””ll join a team that values autonomy, process, and continuous improvement, working closely with strategists, copywriters, and developers to transform brand assets and wireframes into polished, conversion-driven websites and landing pages. Role Purpose Own the design layer (Figma-first) of our website services arm and build marketing pages, such as local landing pages and campaign or workshop pages across common CMSs when needed. For websites, you””””ll transform Relume wireframes, style guides, client brand assets, and Claude-generated copy into polished, high-impact designs that are ~90% ready before review. Over time, there is potential to take on Webflow development work depending on volume. For landing pages, you””””ll competently build pages in common CMS platforms to support email campaigns, Google Ads, workshops, and local marketing funnels. Core Responsibilities Design (Primary) Translate Relume sitemaps, wireframes, and style guides into conversion-focused Figma designs with strong hierarchy, spacing, pacing, and CTA strategy Refine and humanize Claude-generated copy for clarity, tone, and conversion alignment Make proactive layout decisions, such as adding or removing sections and adjusting pacing, with minimal direction Build (Secondary, when needed) Develop websites in Webflow using our Figma Webflow SOP Design and implement landing pages across CMSs such as WordPress builders, Squarespace, Wix, and HubSpot for marketing campaigns and events Apply clean, on-brand styling with responsive behavior, proper spacing, and alignment Must-Have Skills Design-first mindset with a Conversion Rate Optimization lens, creating a clear hierarchy, persuasive CTAs, and strong user flows Expertise in Figma, including components, variables, libraries, and Relume workflows Competence in Webflow builds with clean class naming and structure, plus comfort with WordPress builders such as Elementor, Divi, and WPBakery as well as Squarespace, Wix, and HubSpot CMS Strong copy instincts with the ability to tighten AI-generated copy, remove fluff, and ensure clarity and a human tone Speed and accuracy under deadlines with meticulous attention to detail Comfort working from SOPs and delivering autonomously with light direction Nice-to-Have Basic understanding of on-page SEO Portfolio experience in healthcare, fitness, or local services Familiarity with accessibility fundamentals such as contrast ratios, tap targets, and focus states Light image work, such as cropping and exportin,g plus page-speed optimization hygiene Tools You””””ll Use Figma, Relume, Webflow, WordPress builders including Elementor, Divi, WPBakery, Beaver, Squarespace, Wix, and HubSpot CMS