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Cape Town: Dealer Principal posted by First Degree Recruitment

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Job Description

About the Role

A well-known Vehicle Dealership in Cape Town is seeking an experienced Dealer Principal to join their team. As a key member of the management team, you will be responsible for overseeing the overall dealership and staff across Sales, Parts, and Service departments.

Key Responsibilities

  • Manage overall dealership and staff for the Sales department, Parts department, and Service department
  • Monitor and control vehicles and parts in line with customer demand and projected sales
  • Maintain and increase market penetration as expected by manufacturer to meet company objectives
  • Improve stock turnover, reduce stock holding, and implement changes to increase sales, in order to meet dealership objectives
  • Report to manufacturer and head office related to monthly targets

Requirements

  • Minimum of 7 years’ experience in the capacity as Dealer Principal with a vehicle dealership
  • Experience with corporate branded dealerships and volume brands like Hyundai, Kia, Toyota, Ford, Suzuki, Haval, Mazda, etc.
  • Solid track record and excellent management skills
  • Tertiary education or Dealer Development programme completed

Qualifications

  • Minimum of 7 years’ experience as a Dealer Principal
  • Completion of a tertiary degree or Dealer Development programme

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Automotive Sales Jobs in Western Cape

In the Western Cape, the automotive sales industry is a significant sector, with many companies employing individuals to sell and service vehicles. Typically, this industry experiences moderate growth due to the ongoing demand for new and used cars. However, like many industries, it can also be subject to fluctuations in consumer spending and global market trends.

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Generally, salaries for automotive sales positions in Western Cape vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level salesperson roles may fall within a salary range of R200 000 – R350 000 per annum, with more senior roles potentially exceeding R400 000 – R600 000 per annum. However, it’s essential to note that these figures are broad estimates and actual salaries can vary significantly depending on individual circumstances.

Common skills required for automotive sales positions include excellent communication and interpersonal skills, the ability to build rapport with customers, and a strong understanding of vehicle models and features. Additionally, salespeople need to be knowledgeable about finance options and regulatory requirements, as well as have strong negotiation and problem-solving skills. Other essential qualities include adaptability, resilience, and a customer-focused mindset.

The automotive industry in Western Cape is often linked to sectors such as financial services, technology, and manufacturing, where companies require skilled sales professionals to drive revenue growth and build brand awareness. These roles may involve selling new vehicles, after-sales support, or working with fleets and commercial customers.

For those interested in pursuing a career in automotive sales, there are various opportunities for development and progression within the industry. Typically, experienced salespeople can move into senior management positions, such as regional managers or dealership owners, while others may choose to transition into related roles like vehicle maintenance or after-sales support. With ongoing training and education, it’s possible to advance your career and become a leading expert in the automotive sales field.

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This information provides general career guidance. Actual salaries and requirements vary by employer.



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