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Cape Town: Digital Marketing Executive / SEO Specialist posted by West Coast Personnel

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Job Description

Key Responsibilities:

  • Develop, implement, and optimise paid and organic marketing campaigns (SEO, PPC, social media, email).
  • Analyse and improve website traffic, search engine rankings, and lead generation metrics.
  • Produce high-quality content tailored to target audiences, including blog posts, social media updates, and promotional materials.
  • Monitor, report, and interpret analytics data to track campaign effectiveness and ROI.
  • Collaborate with internal teams to ensure consistent branding and messaging across all digital platforms.
  • Conduct keyword research, SEO audits, and competitor analysis.
  • Manage and maintain digital marketing calendars, schedules, and content pipelines.
  • Stay up to date with the latest digital marketing trends, tools, and best practices.
  • Support brand awareness initiatives and growth strategies for Compariqo, Exance, and Checkmate.

Requirements:

  • Minimum 3–5 years’ experience in digital marketing, SEO, or SEM roles.
  • Proven experience managing paid campaigns and optimising organic traffic.
  • Strong understanding of SEO best practices, Google Analytics, Google Ads, and social media advertising.
  • Experience in content creation, copywriting, and brand messaging.
  • Analytical mindset with ability to generate insights from data and improve campaigns.
  • Excellent communication, organisation, and project management skills.
  • Proficiency in marketing automation tools and CRM systems advantageous.
  • Ability to work independently and collaborate across international teams.

What We Offer:

  • Competitive remuneration aligned with UK standards.
  • Opportunity to work with multiple brands and international exposure.
  • Career growth within a professional, supportive, and collaborative in-office environment in Cape Town CBD.
  • Access to professional development and the latest digital marketing tools and strategies.
View Job  Cape Town Region: Hotel Accounts Administrator posted by SimplyHRP



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