Menu Close

Cape Town: Head Of Brand & Product Marketing posted by Ad Talent Africa

Date 2024-12-25
Job Title Head Of Brand & Product Marketing
Employer Ad Talent Africa
More Information
Salary 0
Category Finance Accounting
Location Western Cape
/ Cape Town

Job Summary

WHO ARE WE: A fast-paced, rapidly growing fintech business.

WHO ARE WE LOOKING FOR:

A Head of Brand and Product Marketing with an in-depth understanding fintech industry, financial services, and digital banking.

WHAT WILL YOU DO:

Brand Strategy and Development

  • Develop and execute global brand strategies for target markets.
  • Align brand strategy with the customer journey for a consistent experience.
  • Adapt brand positioning for digital channels and product appeal.

Product Marketing

  • Create go-to-market strategies tailored to new markets and customer segments.
  • Develop product marketing strategies for different customer journey stages.
  • Communicate product value propositions effectively across markets.
  • Lead digital marketing campaigns to engage customers.
  • Stay updated on product marketing trends to lead the market.

Marketing Campaigns

  • Oversee marketing campaigns to maximize visibility in expansion regions.
  • Collaborate with teams to address customer pain points in campaigns.
  • Lead digital and promotional campaigns for specific products.

Digital Strategy

  • Lead digital strategies for new markets, ensuring cultural alignment.
  • Oversee creation of content that supports customer journey steps.
  • Develop and manage product-related digital content to inform customers.

Team Leadership

  • Lead the marketing team in understanding market-specific strategies.
  • Foster a customer-centric and product-focused culture within the team.
  • Promote digital expertise and create a positive, high-performance work environment.
  • Identify growth opportunities, encourage continuous learning, and ensure workforce planning.

Data Insights and Reporting

  • Present insights and recommendations based on data.
  • Lead market research and implement tracking systems for marketing performance.
  • Monitor and analyze customer journey metrics and digital channel ROI.

Budget Management

  • Manage budgets for marketing activities, product campaigns, and digital strategies.
  • Implement governance and compliance policies to manage risk and ensure cost control.

Stakeholder Collaboration

  • Build strong relationships with stakeholders to meet business and marketing goals.
  • Collaborate with internal and external teams to align marketing with expansion and customer needs.
  • Partner with product and digital teams to optimize strategies and improve the customer journey.

WHAT DO YOU NEED:

  • Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field
  • 8 years Progressive experience in marketing roles within financial/fintech industry
  • 5 years strong leadership and team management experience, including leading and developing high-performing marketing teams
  • 5 years proven experience in market expansion strategies, including entering new regions and international markets
  • In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
  • Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
  • Proficiency in budget planning and allocation, ensuring efficient resource utilisation
  • Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
  • Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
  • Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
  • An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
  • Proficient in digital marketing strategies, including social media, and online content marketing
  • Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders
View Job  Cape Town: Ui Designer posted by Goldman Tech

Head Of Brand & Product Marketing position available in Western Cape, Cape Town. This job position was posted by Ad Talent Africa. The job has been posted as a premium ad on 2024-12-25 at 13:09:22 in the Finance Accounting category

Click Go Apply to apply online!


You might also like to look at the available jobs in the same area.

Apply directly on jobmail for this position
Some posts have contact information included with other instructions. All applicants are urged to read the instructions carefully.
We will list jobs at the bottom of each job, so feel free to scroll down and continue your search.

We do not accept any job applications and merely offer the service of daily jobs being mined and displayed on our job portal.
Each job post has a link to take you directly to the original post to apply on their website or the original website where the post came from.


Here are some more related positions


Johannesburg: Head Of Finance

Summary: The Head of Finance is a key member of the leadership team, reporting to the Chief Executive Officer, and plays a critical role in overseeing the financial health, strategic planning, and financial compliance. This role requires a finance leader w


View Job
Head Of Finance

Johannesburg: Head Of Talent Management

Minimum Requirements Degree: Human Resources Management, Business Studies, or Industrial Psychology 5 7 years experience in HR, with at least 3 years in talent development. Previous experience in the healthcare industry advantageous 1-2 years management ex


View Job
Head Of Talent Management

Johannesburg: Head Of Operations Retail Advice

Key Responsibilities Develop and implement operational strategies to achieve business objectives increasing efficiencies and reducing costs Lead and manage the operations team, providing guidance and support to ensure high performance Oversee the developme


View Job
Head Of Operations Retail Advice

Johannesburg: Head Of Finance

The candidate will be responsible for heading the full financial function, responsibilities will include but are not limited to: Compiling annual financial statements Budgeting and forecasting Reviewing payroll Preparing board packs Minimum Requirements: C


View Job
Head Of Finance

Pretoria: Head Of Fixed Income

Job Title: Head of Fixed Income Location: Centurion, Gauteng, South Africa Position Type: Permanent Remote Opportunity: Some of the time Role Overview: The Head of Fixed Income will lead and manage a high-performing fixed income team, responsible for drivi


View Job
Head Of Fixed Income

Cape Town City Centre: Head Of Ai

Key Responsibilities: Develop and implement a strategic AI vision aligned with the companys goals. Lead the design, development, and deployment of AI models and solutions. Manage and mentor a team of AI data scientists, machine learning engineers, and anal

View Job  Cape Town: Mechanical Engineering posted by Hire Resolve

View Job
Head Of Ai

Midrand: Head Of Commercial Capability Sales – Southern Africa Region

Our client is looking for a highly motivated and experienced professional to take on the role of Head of Commercial Capability Sales for the Southern Africa region. Responsibilities: Develop and implement a robust business development and sales strategy fo


View Job
Head Of Commercial Capability Sales – Southern Africa Region

Sandton: Head Of Finance

This role involves overseeing critical areas such as cash management, tax compliance, financial reporting, investor relations, and regulatory compliance. With a direct influence on organisational strategy, you will be expected to lead the development and e


View Job
Head Of Finance

South Africa: Head Of Innovation

Head of Innovation A globally recognized and growing bank in Namibia is seeking a highly skilled Head of Innovation to lead their efforts in driving creative solutions and fostering innovation within the banking sector. Key Responsibilities: Develop and ex


View Job
Head Of Innovation

Johannesburg: Head Of Hr

Our client is seeking a strategic and dynamic Head of Human Resources to lead and oversee all HR functions within their organization. This role is critical in shaping a culture of excellence, driving talent acquisition, and aligning HR strategies with orga


View Job
Head Of Hr

South Africa: Head Of Customer Service (Cx)

Are you a visionary leader with a passion for redefining customer experiences? A leading bank in Namibia is seeking a Head of Customer Experience (CX) to drive a culture of customer-centricity, ensuring seamless and exceptional service across all touchpoin


View Job
Head Of Customer Service (Cx)

Pretoria: Head Of Marketing And Sales

Key Responsibilities: Develop and implement strategic sales and marketing plans to drive bookings and revenue. Manage all social media platforms, creating content that resonates with local and international audiences. Build and maintain relationships with


View Job
Head Of Marketing And Sales

Johannesburg: Head Of Finance

This is an exciting opportunity to be part of an organization that values innovation, excellence, and collaboration. If you are a finance leader looking to make a meaningful impact and drive growth, wed love to hear from you. Duties: Ensure that the follow


View Job
Head Of Finance

Johannesburg: Head Of Finance

Roles and Responsibilities: Position finance systems, policies and processes to enhance efficiency and effectiveness of the Foundation Drive institutional budgeting process, implement robust budget monitoring systems and review mechanisms, recommending cos


View Job
Head Of Finance

Cape Town City Centre: Head Of Business Development – Renewable Energy

The Head of Business Development is responsible for driving the company’s growth through effective business development strategies, market expansion, and leadership. This position focuses on identifying and developing business opportunities, managing the s


View Job
Head Of Business Development – Renewable Energy

South Africa: Head Of Innovation

A globally renowned bank expanding into the Namibian market is looking for a visionary Team Lead - Innovation & Strategy to drive customer experience and operational excellence. If you`re a creative leader with a passion for turning bold ideas into impactf


View Job
Head Of Innovation

South Africa: Head Of Strategic Reporting

Job Title: Head of Strategic Reporting Category: Strategic Financial Planning and Reporting Location: Cape Town Salary: Market-Related Job Description: The Head of Strategic Reporting will be responsible for leading the preparation and review of key financ

View Job  Knysna: Counsellor posted by SydSen Recruit

View Job
Head Of Strategic Reporting

Cape Town City Centre: Group Head Of Legal

The Group Head of Legal will be responsible for the following: Overseeing the operations of the legal department. Giving accurate and timely counsel to executives in a variety of legal topics Conducting legal training for staff, as and when required Collab


View Job
Group Head Of Legal

Johannesburg: Head Of Department – Logistics

Head of Department - Logistics required for a reputable automotive manufacturing company based in Brits , Gauteng Requirements: Diploma in Logistics Management Matric (Gr. 12) Min 5 years Automotive experience within Logistics senior position Material requ


View Job
Head Of Department – Logistics

Johannesburg: Head Of Finance

Key Responsibilities: Oversee Finance Function: Manage financial operations, reporting, compliance, and team leadership. Strategic Planning & Analysis: Prepare budgets, track performance, and provide actionable insights. Audit & Compliance: Ensure adherenc


View Job
Head Of Finance

Pretoria: Quality Head Of Department

Minimum requirements: Relevant degree in Engineering, Quality Management or related field (A Must / Not negotiable) 7 - 10 years` experience in the manufacturing / automotive industry At least 5 years` experience in performance management, quality assuranc


View Job
Quality Head Of Department

Port Shepstone: Night Supervisor – Head Of Department

Requirements: Education, experience and competencies required: Degree/ Diploma: General Nursing Science with Midwifery Post Basic Diploma in Nursing Administration required (SANC Registered) Post Basic Diploma in Trauma/ Critical Care Nursing (SANC Registe


View Job
Night Supervisor – Head Of Department

Johannesburg: Head Of Finance

Job Title: Head of Finance Financial Services Company (CA(SA)) Location: Sandton Key Responsibilities: Oversee all financial operations, including budgeting, forecasting, and reporting Develop and implement financial strategies to support business objectiv


View Job
Head Of Finance

Johannesburg: Head Of Finance

Job & Company Description: As the Head of Finance, youll take the lead in managing the full finance function, delivering robust financial analysis, and supporting strategic decision-making. This role involves overseeing statutory compliance, financial repo


View Job
Head Of Finance

Cape Town City Centre: Head Of Finance

Financial Leadership: Develop and implement innovative financial strategies, policies, and controls, collaborating with senior management to drive growth and success Accounts Payable & Receivable: Oversee payment processing, vendor management, invoicing, a


View Job
Head Of Finance

Error making API request.

Share this to someone who needs a job:
Posted in Jobs in Cape Town, Jobs in Western Cape

More Jobs in Your Area