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Cape Town: Head of Marketing – Beverage Manufacturing Industry posted by Hire Resolve

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Job Description

Hire Resolve’s client is seeking a Head of Marketing to lead and manage the marketing team in their beverage manufacturing company based in the Western Cape. The ideal candidate will be responsible for developing and executing marketing strategies to promote our products and increase brand awareness. This role requires a strategic thinker with a creative mind and solid leadership skills to drive business growth and profitability.

Responsibilities:

  • Adapt and execute international marketing guidelines for local markets.
  • Build brand presence by engaging with venue staff, decision-makers, owners, and influencers.
  • Create, coordinate, and approve custom installations.
  • Support Musketeers and Key Account Managers with tool and concept implementation.
  • Collaborate with the national marketing team.
  • Translate research and insights into actionable strategies and programs.
  • Monitor market trends and identify new business opportunities.
  • Manage and allocate POS tools, ensuring correct placement.
  • Develop initiatives and adapt national campaigns for On-Premise segments.
  • Implement initiatives to drive brand awareness and consumer engagement.
  • Create and activate consumer-facing events.
  • Collaborate with brand, culture, sports, and media teams.
  • Manage and effectively allocate the POS portfolio.
  • Develop marketing strategies for On-Premise segments like bars, clubs, and HORECA.
  • Create activation plans to increase distribution and volume.
  • Develop staff engagement platforms for decision-makers, managers, and frontline staff.
  • Collaborate on event and festival strategies with the On Premise Events Manager.
  • Coordinate marketing activities and POS activations for events and festivals.
  • Work with customer and internal marketing teams to integrate account programming.
  • Support category management for Catering and QSR segments.
  • Identify trends and develop marketing solutions for On Premise segments.
  • Lead and develop the On Premise team through training and onboarding.
  • Build networks with agencies, influencers, and decision makers for collaborations.
  • Collaborate with research teams to turn insights into actionable strategies.
  • Efficiently allocate and manage the On Premise marketing budget.
  • Share best practices and case studies within national and international teams.
  • Act as a brand ambassador for the company in the On Premise sector.
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Requirements:

  • University Bachelors degree preferred (business, marketing or similar).
  • 5+ years of marketing and/or sales experience
  • In-depth knowledge of bars, clubs and festivals and the broader On Premise
  • Knowledge of the On Premise industry and trade is required
  • Solid understanding of sales processes
  • Strong planning and project management competencies
  • Proven ability to translate strategies into execution
  • Strong leadership and team management
  • Self-motivated, passionate, ambitious and a creative mind
  • Exceptional communication skills, including presenting and training abilities
  • Commercial awareness and acumen (understanding of sales and finance processes).
  • Strong analytical skills (analyse consumer, sales and customer data).
  • Self-motivated, innovative, solution-oriented mindset, self-directed, do-it-now attitude, flexible and able to work under pressure in a fast-paced team environment

Contact Hire Resolve for your next career-changing move.

  • Our client is offering a highly competitive salary for this role based on experience.
  • Apply for this role today, contact Ashley Feldtmann, Rebecca Grylls, Min Roux, or Thomas Stacey at Hire Resolve or on LinkedIn
  • You can also visit the Hire Resolve website: hireresolve.us or email us your CV:  .za

We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Marketing Jobs in Western Cape

In the Western Cape region, the marketing industry is typically vibrant and competitive, with many opportunities available across various sectors. The demand for skilled marketers continues to grow as businesses look to expand their online presence and engage with customers more effectively. This has led to a relatively high level of job satisfaction among marketers in the area.

When it comes to salaries, it’s generally true that marketing professionals in Western Cape can expect a competitive package. However, actual salary ranges vary widely depending on factors such as experience, company size, and industry sector. For example, senior marketing managers or those with extensive experience may earn significantly more than entry-level marketers. Additionally, multinational companies operating in the region may offer salaries that are slightly higher than local businesses.

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Common skills required for a successful marketing career in Western Cape include digital marketing expertise, creative problem-solving, and excellent communication and project management skills. Marketers often need to be well-versed in analytics tools, social media platforms, and content creation strategies. They should also possess a strong understanding of market trends and consumer behavior. Other key skills include leadership, collaboration, and adaptability.

The technology industry is one sector that commonly employs marketers, as many companies invest heavily in digital marketing campaigns and online engagement. Financial services sector and manufacturing sector are other industries that frequently require skilled marketers to help drive growth and customer acquisition. While these sectors may have different marketing priorities, the fundamental skills required for success remain largely consistent.

Career development opportunities abound for marketers in Western Cape. Many companies offer training programs, mentorship schemes, and internal job rotations to support employee growth. Senior marketers often take on leadership roles or transition into strategic planning positions, while those with a passion for creativity may explore careers in copywriting, design, or content creation. With the ever-evolving landscape of digital marketing, marketers must continually update their skills to stay ahead of the curve and remain competitive in the job market.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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