Job Description
Marketing Responsibilities
-
Market Research & Analysis
- Identify target audiences (e.g., families, adventure travelers, business tourists).
- Analyze competitors and industry trends.
- Collect customer feedback to improve services.
-
Branding & Promotion
- Develop a strong brand identity for the destination or service.
- Create and distribute promotional materials (brochures, videos, ads).
- Manage online presence (website, social media, blogs).
-
Digital Marketing
- Run online advertising campaigns (Google Ads, Facebook Ads).
- Optimize search engine rankings (SEO).
- Manage social media engagement and influencer collaborations.
-
Partnerships & Public Relations
- Collaborate with travel agencies, airlines, and tour operators.
- Engage with travel bloggers and media for coverage.
- Organize travel fairs, expos, and press trips.
-
Content Creation & Storytelling
- Write engaging travel blogs, articles, and itineraries.
- Produce high-quality photos and videos to showcase destinations.
Sales Responsibilities
-
Generating Leads & Converting Bookings
- Contact potential clients (corporate, group travelers, event planners).
- Offer customized travel packages and experiences.
- Close sales through phone calls, emails, and in-person meetings.
-
Customer Relationship Management (CRM)
- Maintain relationships with repeat clients.
- Handle inquiries, complaints, and provide excellent customer service.
- Follow up on leads and past travelers for repeat business.
-
Sales Promotions & Discounts
- Create seasonal offers, loyalty programs, and special discounts.
- Upsell and cross-sell travel experiences (e.g., hotel upgrades, tour add-ons).
-
Corporate & Group Sales
- Target MICE (Meetings, Incentives, Conferences, and Exhibitions) travelers.
- Partner with businesses for corporate travel packages.
-
Reporting & Performance Tracking
- Monitor sales performance and adjust strategies accordingly.
- Set and achieve revenue targets.
Requirements:
Education & Qualifications
- Diploma Marketing, Tourism, Hospitality, Business Administration, or a related field.
- Certifications in digital marketing, sales, or travel management (optional but beneficial).
Skills & Competencies
Marketing Requirements
- Market research & trend analysis.
- Digital marketing (SEO, Google Ads, social media).
- Branding, promotion & storytelling.
- Creativity & innovative campaign development.
- Strong communication & networking skills.
Sales Requirements
- Customer Relationship Management (CRM).
- Negotiation & persuasion skills.
- Lead generation & conversion strategies.
- Target-driven & results-oriented mindset.
- Multilingual skills (preferred for global markets).
Experience
- Entry-level (0-2 years): Internships or assistant roles in tourism marketing/sales.
- Mid-level (3-5 years): Experience in tourism, hospitality, or travel sales/marketing.
- Senior-level (5+ years): Leadership experience in tourism marketing/sales.
Tools & Software Knowledge
- Marketing Tools: Google Analytics, Meta Ads Manager, Canva, Adobe Suite.
- Sales Tools: CRM software (Salesforce, HubSpot), email marketing tools.
- Booking & Reservation Systems: Amadeus, Sabre, Travelport (for travel agencies).
Contact Hire Resolve for your next career-changing move.
- Salary: negotiable.
- Our client is offering a highly competitive salary for this role based on experience.
- Apply for this role today, contact Maria van Rooyen at Hire Resolve or on LinkedIn
- You can also visit the Hire Resolve website: hireresolve.us or email us your CV: *****@*****.co.za
We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.
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