Job Description
About the Role
Hire Resolve is seeking a dynamic and skilled Marketing and Sales Representative to join their team in Cape Town. The ideal candidate will be responsible for driving marketing efforts, generating leads, and converting bookings for the company’s clients.
Key Responsibilities
- Market Research & Analysis:
- Identify target audiences (e.g., families, adventure travelers, business tourists).
- Analyze competitors and industry trends.
- Collect customer feedback to improve services.
- Branding & Promotion:
- Develop a strong brand identity for the destination or service.
- Create and distribute promotional materials (brochures, videos, ads).
- Manage online presence (website, social media, blogs).
- Digital Marketing:
- Run online advertising campaigns (Google Ads, Facebook Ads).
- Optimize search engine rankings (SEO).
- Manage social media engagement and influencer collaborations.
- Partnerships & Public Relations:
- Collaborate with travel agencies, airlines, and tour operators.
- Engage with travel bloggers and media for coverage.
- Organize travel fairs, expos, and press trips.
- Content Creation & Storytelling:
- Write engaging travel blogs, articles, and itineraries.
- Produce high-quality photos and videos to showcase destinations.
Requirements
### Education & Qualifications
- Diploma in Marketing, Tourism, Hospitality, Business Administration, or a related field.
- Certifications in digital marketing, sales, or travel management (optional but beneficial).
### Skills & Competencies
- Market research & trend analysis.
- Digital marketing (SEO, Google Ads, social media).
- Branding, promotion & storytelling.
- Creativity & innovative campaign development.
- Strong communication & networking skills.
Experience
- Entry-level (0-2 years): Internships or assistant roles in tourism marketing/sales.
- Mid-level (3-5 years): Experience in tourism, hospitality, or travel sales/marketing.
- Senior-level (5+ years): Leadership experience in tourism marketing/sales.
Tools & Software Knowledge
- Marketing Tools: Google Analytics, Meta Ads Manager, Canva, Adobe Suite.
- Sales Tools: CRM software (Salesforce, HubSpot), email marketing tools.
- Booking & Reservation Systems: Amadeus, Sabre, Travelport (for travel agencies).
Salary & Benefits
Salary: negotiable.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Advertising/Media Sales Jobs in Western Cape
In the Western Cape, South Africa’s advertising and media sales industry is typically dynamic and competitive, with a demand for skilled professionals driving job growth. The sector often employs individuals with expertise in marketing, communications, and business development to promote products and services to clients. As a result, career opportunities exist across various industries.
Generally, salaries for advertising and media sales roles in the Western Cape can range from R400 000 to over R800 000 per annum, depending on factors such as level of experience, company size, and industry sector. It’s essential to note that actual salaries may vary significantly due to these variables. Typically, entry-level positions tend to offer lower salaries, while senior roles or those in larger companies can command higher compensation.
Common skills required for advertising and media sales professionals include excellent communication and negotiation skills, a solid understanding of marketing principles, and the ability to build relationships with clients and colleagues alike. Other essential skills often include creativity, strategic thinking, analytical skills, and proficiency in CRM systems. Attention to detail, organisational abilities, and the capacity to work under pressure are also valuable assets.
Industry sectors commonly employing advertising and media sales professionals in the Western Cape include financial services sector, technology industry, manufacturing sector, and retail sector. These roles may involve working with various stakeholders, developing marketing campaigns, or providing account management support to clients.
Career development opportunities abound for those entering or already engaged in the advertising and media sales field. Typically, professionals can progress from entry-level positions to senior roles, such as account manager or business development manager, after gaining relevant experience and acquiring new skills. Specialisation in a particular industry sector or niche area can also lead to increased career advancement potential. With ongoing training and professional development, individuals in this field can expand their expertise and advance their careers accordingly.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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