Cape Town: Marketing Channel Lead (CPT) posted by Datafin

July 26, 2025 Jobs in Cape Peninsula

Cape Town: Marketing Channel Lead (CPT) posted by Datafin

Posted on 2025-07-26 00:00:00

Employer	Datafin
Category	Other Sales/Marketing
Location	Western Cape / Cape Town

Job Summary

Marketing Channel Lead (CPT)Media/Marketing/Sales
Cape Town – Western Cape – South Africa

ENVIRONMENT:

A leading Academic Service Provider seeks to fill the dynamic role of a Marketing Channel Lead who will implement channel marketing strategies to achieve business objectives while measuring & optimizing marketing ROI across various channels. You will also define and communicate go-to-market frameworks, coordinate and manage events & product launches while collaborating with the Marketing team to develop and execute creative campaigns and promotional projects across various channels. You will require a suitable Marketing/Commercial Degree with 5 years of work experience in Marketing or Brand Management, with B2B and channel experience preferred & proficiency in Google Suite, Monday.com, Project Management platforms, and CMS tools.

DUTIES:

Marketing Strategy Execution: Implement channel marketing strategies to achieve business objectives.
ROI Management: Measure and optimize marketing ROI across various channels.
Demand Generation & Sales Support: Drive demand generation through channel marketing and support sales teams in reaching revenue targets.
Event Coordination: Plan and execute marketing events, product launches, and conferences.
Stakeholder Management: Build and maintain relationships with key stakeholders to ensure alignment with channel marketing initiatives.
Customer Relationship Management: Oversee CRM activities to nurture customer relationships and boost engagement.

Role Outputs:

Strategy & Market Awareness: Develop and implement channel strategies for target markets, ensuring customer awareness and maximizing ROI. Monitor industry trends and competitor activities to adjust strategies as needed.

Go-to-Market Alignment: Define and communicate go-to-market frameworks to align sales, marketing, and product development with business objectives.

Project Management: Collaborate with the Marketing team to develop and execute creative campaigns and promotional projects across various channels.

Event & Product Launch Management: Coordinate and manage events, product launches, and conferences, defining success metrics and executing effective promotional strategies.

Branding & Marketing Collateral: Implement branding direction, positioning, and marketing material procurement. Review and distribute collateral.

CRM & E-commerce Management: Manage CRM systems and e-commerce platforms, focusing on product descriptions and reviews to optimize ROI.

Email & Database Management: Coordinate email campaigns, manage emailer databases, and update product meta-data for retailer distribution.

Digital Content Management: Work with the Digital Lead to develop content for digital platforms, including copywriting for social media, websites, and email campaigns.

UX/UI & Web Strategy: Collaborate with team to implement UX/UI strategies to enhance user experience across digital platforms.

ROI Measurement & Analysis: Measure and optimize ROI across all marketing channels, including events, emailers, webinars, and podcasts.

REQUIREMENTS:

Qualifications

Relevant Degree (e.g., Commercial or Marketing Degree)

Experience/Skills –

At least 5 years of experience in Marketing or Brand Management, with B2B and channel experience preferred.
Proven expertise across the marketing mix.
Successful track record in a similar or related role.
Proficient in Google Suite, Monday.com, Project Management platforms, and CMS tools.
Strategic & Market Planning: Develop and execute go-to-market strategies with attention to detail.
Integrated Marketing: Understand integrated marketing and create compelling value propositions.
Customer Service: Focused on delivering exceptional customer service.

ATTRIBUTES:

Problem Solving: Provide creative, cost-effective solutions under pressure.

Communication: Strong verbal, written, and presentation skills.

Interpersonal & Teamwork: Collaborative, flexible, innovative, and proactive team player.

Analytical Skills: Strong ability to analyse data for informed decision-making.

Adaptability & Time Management: Capable of working under pressure, meeting deadlines, and remaining flexible.

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Posted in Jobs in Cape Peninsula, Jobs in Cape Town, Jobs in South Africa, Jobs in Western Cape

Tagged Datafin, Marketing, Other Sales

Cape Town: Marketing Channel Lead (CPT) posted by Datafin

Cape Town: Marketing Channel Lead (CPT) posted by Datafin

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Cape Town: Marketing Channel Lead (CPT) posted by Datafin

Cape Town: Marketing Channel Lead (CPT) posted by Datafin

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