Cape Town: Marketing Manager posted by Kendrick Recruitment
Posted on 2025-09-19 00:00:00
| Employer | Kendrick Recruitment |
|---|---|
| Category | Other IT/Computer |
| Location | Western Cape / Cape Town |
Job Summary
Marketing Manager | Luxury Lodge Group | Cape Town
Salary: Negotiable, Dependent on Experience
Kendrick Recruitment is now seeking a multi-talented and passionate Marketing Manager for a prestigious luxury lodge group based in Cape Town. This is an executive management role suited to a dynamic individual with a deep understanding of brand integrity, high-end travel markets, and the luxury hospitality sector.
This role is pivotal in maintaining and enhancing the brands presence across both local and international markets, with the primary objective of increasing revenue through strategic marketing efforts. The ideal candidate will be a charismatic professional with experience marketing exclusive, high-end brands and the ability to work within a dedicated, close-knit team.
Key Responsibilities:
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Develop and execute the groups overall marketing strategy, ensuring consistent brand representation
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Drive international and local awareness of the portfolio through strategic digital and traditional marketing campaigns
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Generate publicity opportunities and manage media relations effectively
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Oversee and maintain all brand-related collateral, internal and external signage, and stationery
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Manage digital content creation including blogs, social media captions, website copy, and content schedules
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Lead social media management including content planning, paid campaigns, community engagement, and review management
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Maintain and update the website, ensuring performance optimisation through collaboration with developers
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Build and expand the online audience through effective use of website and social platforms
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Increase direct bookings through strategic online traffic campaigns
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Design and distribute newsletters and promotional mailers
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Monitor marketing trends to inform strategic business decisions
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Establish and promote the brands key communication message across trade, direct customers, PR, advertising, events, and digital channels
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Create and manage content to support sales teams, trade partners, and direct consumers
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Set criteria and manage hosting of journalists and influencers, ensuring clear deliverables
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Liaise with outsourced PR agencies and coordinate press releases
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Manage brand consistency across all touchpoints in collaboration with design teams
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Support crisis communication management when required
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Continuously review and refine brand strategy to ensure alignment with company vision and values
Requirements:
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Minimum 3 years experience in a Marketing Manager role within a high-end luxury travel or hospitality brand
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Proven experience within the luxury sector is essential
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Excellent verbal and written communication skills with a charismatic presence
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Ability to confidently engage with guests, stakeholders, and shareholders
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Deep understanding of luxury consumer behaviour and marketing strategies
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Strong team player with the ability to thrive in a collaborative environment
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Passion for premium hospitality and delivering a world-class guest experience
This is an exceptional opportunity for an experienced marketing professional to represent a distinguished luxury lodge group and elevate its brand to new heights. If you meet the criteria and are looking to take on a rewarding challenge in one of the worlds most beautiful destinations, we would love to hear from you.
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