Cape Town: Marketing & Social Media Coordinator at RedAcademy posted by Red Panda

About the Role

We are seeking a dynamic, creative and trend-savvy Marketing & Social Media Coordinator to lead redAcademy’s content creation and social media presence. This role is perfect for a recent graduate in Digital Marketing, Creative Brand Communication, Design, Social Media Management or similar with a deep love for youth culture, digital storytelling and performance-driven social media.

Key Responsibilities

• Develop and execute a compelling, youth-focused content calendar
• Create daily stories, reels, TikTok videos, and static posts aligned with brand guidelines.
• Capture and curate authentic content that resonates with South African youth.
• Write fresh, relevant copy that speaks the language of our audience.
• Present bi-weekly performance reports to management
• Analyse engagement, reach and growth metrics and recommend improvements.
• Stay ahead of social media trends, platforms updates, and youth-cultural shifts, incorporating these into your planning.
• Develop and present campaign concepts in advance, including strategic rationale.
• Ensure consistency of brand tone and experience across all platforms
• Contribute creative ideas for broader marketing activities, events, youth outreach and campaigns.
• Assist with any marketing initiatives relevant to attracting youth to the Academy, including events, on-site activations, partnerships and digital campaigns.

Requirements

• Recent graduate in Digital Marketing, Creative Brand Communication, Design, Social Media Management or similar
• Portfolio showcasing social media content for a brand – professional, personal, or academic.
• Strong video creation and editing skills (reel, TikTok, short-form storytelling).
• Understanding of youth culture in South Africa and ability to speak authentically to it.
• Ability to analyse performance data and apply insights to enhance content strategy.
• Proactive, delivers ahead of deadlines, and present ideas confidently.
• Balance creativity with strategic thinking and professionalism.

Qualifications

• Formal education/certifications (Bachelor’s, LLB, Matric, etc.) NOT mentioned in the original job description. SKIP this entire section

Salary & Benefits

• Salary information not mentioned in the original job description. SKIP this entire section

Why Join Us?

• Directly shape that future of South African youth.
• Own the content and digital presence end-to-end, the perfect platform to launch your career in digital marketing.
• Grow from the mentorship and guidance of senior management.
• Join a purpose-driven team committed to impact and innovation.