Cape Town: Performance Marketing Specialist posted by SET Consulting

Job Summary

Join our dynamic e-commerce team as a Performance Marketing Specialist! Were looking for a talented individual with a passion for retail, e-commerce, and digital marketing to help elevate our online presence.

• Bachelors degree or equivalent in marketing or data analysis.
• Experience in performance marketing for an e-commerce business.
• Proficient with Google Looker Studio, Tableau, and HubSpot.
• Proven track record as a paid media specialist.
• Strong background in producing data-driven insights and recommendations.
• Familiarity with GA4, GTM, Google Ads, Meta Ad Manager, and TikTok Ads.
• Good knowledge of data analysis and visualisation (preferably on Looker Studio and Tableau).
• Proficient in Microsoft Office Suite.
• Fluent in English and Afrikaans.
• High attention to detail and excellent organisational skills.
• Ability to prioritise and work efficiently in a fast-paced environment.
• Strong collaboration skills to work cross-functionally with various teams.
• Eagerness to learn and develop skills in the digital marketing field.

Performance Marketing:

• Manage the online stores presence across paid search, programmatic display, and paid social channels.
• Collaborate with marketing and creative teams to create compelling content for paid media channels.
• Oversee campaigns on relevant self-service paid media channels and guide strategy where media buying is required.
• Utilise the digital marketing budget effectively to align with marketing goals.
• Implement a testing framework to launch and measure campaign experiments.
• Evaluate emerging technologies and provide thought leadership in performance marketing.
• Conduct keyword research for ongoing optimisation of search campaigns.

Analytics & Reporting:

• Track, analyse, and report on the performance of digital marketing activities.
• Interpret reporting results to draw meaningful conclusions and make recommendations for future efforts.
• Assist with market research to analyse the competitive landscape and identify new marketing opportunities.
• Provide actionable insights to support strategic goals.

Experimentation & Conversion Rate Optimisation (CRO):

• Identify optimisation opportunities and develop a testing and optimisation plan.
• Evaluate customers online behaviour and provide recommendations to improve website performance.
• Support UX and CRO strategies with audience-centric recommendations.
• Collaborate on the strategy, execution, and measurement of A/B tests and CRO experiments.
• Work with content creators to optimise landing pages and website calls-to-action (CTAs).

If you`re ready to take the next step in your marketing career, we want to hear from you!

Performance Marketing Specialist position available in Western Cape, Cape Town. This job position was posted by SET Consulting. The job has been posted as a premium ad on 2024-11-02 at 13:01:31 in the It Computer category

Click Go Apply to apply online!

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