Cape Town Region: Sales Manager, Luxury Five Star Hotel, Cape Town posted by Cedrus Libani Recruitment Agency Ltd

About the Role

We are seeking an experienced Sales Manager to join our luxury five-star hotel in Cape Town. The successful candidate will be responsible for driving revenue growth, developing and implementing marketing strategies, and leading a high-performing sales team.

Key Responsibilities

• Plan and forecast hotel revenue from rooms, F&B outlets, and various segments
• Create a work environment that fosters employee morale, learning, and development
• Develop systems and procedures to achieve higher cost efficiency and guest satisfaction
• Recruit, manage, and appraise staff in the department
• Develop and implement the annual plan using the TBEM framework
• Assist in developing the overall strategic direction for the hotel’s relaunch and growth
• Prepare forecasting tools and strategies to visualize market scenarios and develop long-range plans
• Measure program effectiveness and track trends in local and global markets
• Build accurate databases of current and potential guests/accounts
• Maintain up-to-date information on competition’s performance, sales, and marketing strategy
• Propose room/F&B pricing strategies based on hotel positioning, target customers, and desired mix
• Develop comprehensive market mix guidelines and ensure sales meet targets
• Identify key customer needs through formal research, surveys, sales calls, and meetings
• Implement revenue management techniques to improve RevPAR
• Coordinate with Front Office and F&B Managers on daily sales, VIPs, regulars, and guest requirements
• Coordinate with Credits Manager on credit limits and outstanding from various guests/corporate
• Build relationships, network, and maintain contacts with corporate and individual customers, bookers, media, hoteliers, and socialites
• Determine, design, and prioritize sales and marketing activities to achieve revenue/profit targets
• Control the hotel’s distribution channels to ensure timely, relevant, and exciting information reaches its intended audience
• Identify key communities and plan various initiatives and coordinate support activities
• Ensure safe working practices and adherence to Health & Safety directives

Requirements

• Minimum 3 years of sales experience in the travel/tourism/hotel industry
• Grade 12 Certificate
• Certificate or Diploma in Sales & Marketing or Hotel Management
• Valid Drivers Licence and vehicle for day-to-day travel/appointments
• Fluency in English (additional language skills advantageous)

Qualifications

• Certificate or Diploma in Sales & Marketing or Hotel Management

Salary & Benefits

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