Job Description
1. Sales Performance
Management
– Monitor and analyze new vehicle sales performance across all
dealerships in your zone, identifying trends, opportunities, and areas
for improvement.
– Develop and implement sales strategies and initiatives to achieve or
exceed sales targets.
– Track dealership performance against key performance indicators
(KPIs) and provide actionable feedback.
2. Dealer Support &
Coaching
– Provide direct support to dealership sales teams to enhance their
performance, including sales training, process optimization, and
best practice sharing.
– Conduct regular visits to dealerships to review sales performance,
provide coaching, and ensure alignment with OEM objectives.
– Work with dealers to develop local sales strategies and promotions
that align with broader Mahindra SA goals.
3. Sales Strategy
Development
– Collaborate with senior management to develop and refine new
vehicle sales strategies that align with market conditions and
business objectives.
– Analyze market trends, competitor activities, and consumer
behavior to inform sales strategies and identify new opportunities.
– Participate in the planning and execution of national sales
campaigns and promotions.
4. Performance
Reporting & Analysis
– Prepare regular reports on sales performance, including detailed
analysis of sales data, market conditions, and dealership
performance.
– Use data-driven insights to identify areas for improvement and
develop strategies to address performance gaps.
– Present findings and recommendations to senior management and
other stakeholders.
5. Incentive Programs &
Promotions
– Develop and manage sales incentive programs to motivate
dealership sales teams and drive performance.
– Coordinate with marketing to design and implement promotional
campaigns that support new vehicle sales.
– Monitor the effectiveness of incentive programs and promotions,
making adjustments as needed to maximize impact.
6. Market & Competitor
Analysis
– Stay informed about industry trends, competitor sales strategies,
and market dynamics to anticipate challenges and opportunities.
– Provide insights and recommendations on pricing strategies,
product positioning, and market entry tactics.
7. Customer Experience
Enhancement
– Work with dealerships to ensure that the customer experience is
consistent with OEM standards, contributing to higher customer
satisfaction and retention.
– Identify opportunities to improve the sales process, from initial
customer contact to post-sale follow-up, to enhance customer
experience and drive repeat business.
Minimum Qualification
Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. An MBA or relevant
advanced degree is a plus.
Experience
– At least 5-8 years work experience within an automotive company
– Sales management, or a similar role within the OEM or dealership environment
Skills and attributes
– Strong analytical and strategic thinking skills, with the ability to translate data into actionable
strategies.
– Excellent interpersonal and communication skills, with the ability to influence and motivate sales
teams.
– Proficiency in sales performance management tools and CRM systems.
– Strong problem-solving abilities and attention to detail.
– In-depth knowledge of the automotive industry, including market trends, customer preferences, and
competitor activities.
– Cross functional acume
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