Eastern Cape: Marketing Coordinator posted by Wirquin Manufacturing Ltd

About the Role

Wirquin Manufacturing Ltd, a global market leader in sanitaryware manufacturing, is seeking a vibrant Marketing Coordinator to join our dynamic Sales and Marketing Department. As a key member of our team, you will be responsible for developing and implementing marketing strategies that drive sales growth and maintain brand consistency.

Key Responsibilities

• Develop and present marketing strategy at annual sales conference
• Create and update PowerPoint presentations for annual reports and budget presentations
• Participate in monthly group marketing meetings
• Handle product inquiries, sales data confirmation, and surveys
• Provide feedback and content for internal and external group communications
• Coordinate quarterly or monthly meetings with Product Marketing Managers
• Ensure brand consistency across all applications and activities
• Maintain and enhance public image through various initiatives
• Collect market information from sales teams and customer feedback
• Update email signatures and internal templates as per group requirements/format
• Create marketing content for the quarterly Planet Newsletter
• Manage advertising in designated media outlets
• Negotiate annual print advertising schedules
• Distribute press releases and update the website with project information
• Create awareness for new products via traditional media and WhatsApp advertising
• Oversee bi-weekly project meetings for product planning and market research
• Manage the process for new products and packaging changes
• Follow SKU creation procedures and coordinate with the group marketing team
• Manage item code creation and update relevant documentation and websites
• Develop display ideas with reps and customers, manage quotes, and oversee production
• Coordinate delivery of display stands and stock to customers
• Develop and manage the annual marketing budget
• Analyze budget spend and adjust for future needs
• Gather feedback and quotes for marketing plans and product launches
• Ensure all marketing expenses stay within budget parameters
• Create and implement social media calendar and strategy
• Monitor competitor and customer social media accounts
• Manage social media community and WhatsApp status for sales team
• Design monthly product promotions and content for various platforms
• Adapt group content and design stickers for internal marketing gifts
• Attend bi-weekly PIM meetings and maintain data accuracy
• Extract and verify product brochures and characteristics
• Ensure data accuracy and continuous updates for SEO
• Write blog posts and maintain email marketing database
• Manage online presence and Google AdWords campaigns
• Audit and update customer websites with Wirquin brand information
• Liaise with customers to implement updates
• Meet with customer marketing teams to increase brand exposure
• Develop branded display stand ideas and value-added services
• Create and track marketing campaigns for product visibility
• Manage packaging changes and rebranding efforts
• Meet quarterly to manage promotional pricing and stock levels
• Maintain product details and correct inaccuracies on e-retailer platforms
• Implement and manage the tour process with sales reps and clients
• Ensure tours are educational and create brand awareness
• Develop marketing plans to support sales targets
• Organize golf days, expo days, and product submissions for industry publications

Requirements

• Minimum 2 years experience in Marketing
• Qualification in Marketing (beneficial)
• Experience in the Plumbing/Retail/Sanitary environment (advantageous)

Qualifications

• None mentioned

Salary & Benefits

• Salary details not specified

Personal Skills

• Social Media
• Good Communication
• Digital Marketing
• Microsoft Office
• Project Management
• Excellent inter-personal skills required to communicate with staff and clients at all levels
• Good time management skills must be able to multi-task and spend time with clients/public to understand the requirements and needs.