Gauteng: OEM – Digital and Dealer Marketing Controller posted by Mototeam (Pty) Ltd

• Lead the CRM synchronization project, ensuring seamless integration of dealer CRM systems with the manufacturer’s central CRM.
• Act as the key liaison between dealers and the manufacturer’s marketing team, aligning dealer campaigns with national strategies.
• Conduct regular dealer visits to provide hands-on support, share best practices, and enhance marketing effectiveness.
• Manage dealer advertising claims and ensure compliance with the manufacturer’s corporate identity and campaign guidelines.
• Analyse dealer marketing performance across digital and traditional channels, providing data-driven recommendations.

Digital & Integrated Marketing

• Support the manufacturer’s national digital marketing campaigns, including planning, execution, and reporting.
• Ensure accurate model pricing and retail offers are reflected across all digital assets in line with campaign timelines.
• Collaborate with the manufacturer’s sales team to integrate central lead management data into dealer LMS platforms.
• Assist in auto product launches and dealer events from inception to completion.
• Stay ahead of industry trends, digital marketing innovations, and market performance insights.

Brand & Campaign Strategy

• Contribute to the implementation of the manufacturer’s marketing strategy.
• Provide insights into the alignment of regional dealer campaigns with national marketing efforts.
• Support media, sponsorships, and marketing events to drive brand awareness and engagement.

Administration & Reporting

• Maintain a comprehensive dealer marketing database and track marketing activities.
• Report on lead generation trends, dealer marketing performance, and campaign success.
• Analyse regional and group-based marketing data to identify key improvement areas.

Requirements and Essential Skills:

• Relevant qualification in Digital Marketing, Sales, or a related field.
• 3-5 years of experience in automotive OEM, dealership, group, or digital marketing.
• Strong understanding of digital marketing platforms (websites and social media)
• HubSpot CMS experience is highly advantageous.
• Effective communication and decision-making skills.
• High level of computer literacy.
• Sound understanding of IT systems as business enablers.
• Basic legal knowledge.
• Driven with a strong sense of initiative.
• Analytical thinker with a practical approach.
• Strong ethics and values.
• Emotionally intelligent and people-oriented.
• High frustration tolerance and flexibility.
• Strong sense of self and cultural awareness.
• Resilient under pressure.
• Extensive local and occasional international travel required.
• Willingness to work overtime when needed.
• Candidates may be required to undergo psychometric testing.

               
If your current experience and skillsets tick majority of the job specification boxes, then:
 
Apply directly now – Send your CV to  *****@*****.co.za
 
Feel free to contact Hayley directly on 087 265 3364 or send a WhatsApp to 082 442 5410 for more information.
 
www.********.co.za
 
www.********.co.za
 
www.********.co.za
 
Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 7 days from application, kindly consider your application as unsuccessful.
 
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Submission closing date: No later than 30 June 2025