Job Description
About the Role
We are seeking a Paid Search Specialist to join our team, responsible for managing and optimising paid search activity across multiple platforms. This role requires someone who can balance creativity with numbers and thrive in fast-moving environments.
Key Responsibilities
- Design and execute paid search strategies aligned with business objectives
- Research, build, and maintain keyword portfolios to support performance goals
- Launch and manage campaigns across platforms such as Google Ads and Microsoft Ads
- Write and refine ad copy to drive relevance, engagement, and conversions
- Implement tracking and measurement frameworks to accurately assess performance
- Monitor live campaigns and make proactive optimisation decisions
- Run structured A/B tests across ads, keywords, bidding approaches, and landing pages
- Analyse performance data and translate findings into practical recommendations
- Prepare regular performance reports and insights for internal stakeholders
- Track competitor activity and identify opportunities to improve efficiency
- Manage budgets carefully, reallocating spend based on results and priorities
- Ensure account hygiene, accuracy, and compliance with platform policies
- Stay up to date with platform changes, tools, and bestpractice developments
Requirements
1–2 years’ hands-on experience managing PPC or paid search campaigns
A solid understanding of search engine marketing principles and optimisation tactics
Experience working with analytics, tracking, and reporting tools
Strong attention to detail and a structured, organised approach to work
Ability to manage deadlines and deliver consistent results
Confidence working independently while collaborating with broader marketing teams
Salary & Benefits
Not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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