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Germiston: Brand Marketing Administrator Germiston

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Job Description

Job Purpose: To lead and execute strategic marketing initiatives across the Company Group of Companies, enhancing brand visibility, driving customer engagement, and supporting business growth through integrated marketing campaigns. Key Responsibilities: Stakeholder Engagement · Deal with multiple businesses around the world in different industries. · Be able to manage expectations and prioritise key strategic initiatives · Collaborate with sales, product, and executive teams to align marketing efforts. · Provide insight and advice to businesses on channels to market. Campaign Management · Plan and execute multi-channel campaigns (digital (LinkedIn), print (brochures, newsletters), events (internal and external). · Provide tangible metrics to businesses on the effectiveness and performance of various campaigns. Brand Management · Ensure consistent brand identity across all subsidiaries and platforms. · This includes logos, presentation templates, websites, online and print literature. Physical Marketing · Prepare and compile company print media, such as newsletters, corporate clothing, gifts etc. · Deal with suppliers to get the best deal in terms of quality, cost and timelines. Digital Marketing · Oversee website content, SEO, and social media presence. · Manage paid media campaigns and analytics reporting. · Coordinate with external agencies and vendors. Team Leadership · Lead and mentor marketing staff across business units. Strategy & Planning · Develop and implement group-wide marketing strategies aligned with business objectives. · Define key performance indicators (KPIs) for all marketing initiatives and report monthly on performance. · Work with businesses in the group to utilise their budget for maximum impact and return. Qualifications and Experience: · Bachelors degree or Diploma in marketing, Communications, or related field. · Minimum 46 years experience in a marketing role, preferably in industrial or B2B sectors. · Proven track record in strategic campaign execution and brand development. · Strong understanding of digital marketing tools and analytics platforms. · Experience managing cross-functional teams and external vendors. · Excellent communication, project management, and leadership skills. Additional Attributes: · Creative thinker with commercial acumen. · Ability to work under pressure and manage multiple projects. · Familiarity with Adobe Creative Suite and CRM platforms is advantageous. · Exposure to businesses with multiple international operations will be advantageous.
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