| Date | 2024-08-21 |
|---|---|
| Job Title | Brand Manager – Otc |
| Employer | More Information |
| Salary | Monthly |
| Category | Marketing Advertising Pr |
| Location |
Gauteng / Johannesburg |
Job Summary
QUALIFICATION & EXPERIENCE Relevant Post matric Marketing/Health Science qualification Minimum of 5 – 6 years Brand Management experience in the pharmaceutical sector is required Brand Management experience in OTC portfolio is essential (this is not negotiable) Brand Management experience in Pain portfolio is an advantage Applicable industry knowledge Financial literacy Proficiency in Excel, PowerPoint, Outlook and Word Ability to work on Qlikview models is advantageous OBJECTIVE: Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship and commercial acumen MAIN DUTIES Strategic Decision making Market analysis and insight Develop portfolio/brand strategy for sustainable business growth and profitability Successful implementation and monitor the roll out of the above with the required measurements in place for successful outcomes Anticipate future trends in disease management and the market environment Commercial capability Ability to set sales budgets and manage Ability to manage Advertising and Promotion budgets and ROI impact Compile and manage advertising budget and spend Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets Ability to interpret and implement insights drawn from a variety of internal and external data sources as result of the required interactions Forecasting accuracy and stock management which entails minimizing write-off costs and returns, monitoring and managing wholesalers stock holding and backorders Maintaining portfolio profitability through pricing strategies, profit margins and batch MOQs – Accurately assess market potential by preparing product P&Ls to successfully implement new product launches Evaluate Congress attendance and participation to maximize ROI Innovative way of thinking to secure a competitive advantage Solution orientated Provide creative direction for brand/ portfolios strategies and manage Agency outcomes Pipeline management to secure future portfolio assets Sense of urgency in resolution of customer queries Quality assessments of portfolio/ brand strategy implementation through in field visits PEOPLE DEVELOPMENT Manage and guide Junior Brand Manager (JBM) Develop and Upskill JBM to a brand manager level Coach, Direct on all duties performed by JBM Develop a performance matrix to assess the progress of JBM
Brand Manager – Otc position available in Gauteng, Johannesburg. This job position was posted by . The job has been posted on 2024-08-21 in the Marketing Advertising Pr category
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