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Johannesburg: Brand Manager posted by BCE Food Service Equipment

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Job Description

A vacancy for a Brand Manager has become available at our Johannesburg branch. The Brand Manager will be responsible for looking after a portfolio of brands sold by BCE Main Duties Will Include But Will Not Be Limited To: Lead generation and prospecting for the brands. Responsible for the growth of new and current business for assigned brands within the portfolio. Lead generation through referrals. Schedule and execute training at customer sites and provide regular follow up and refresher training to customers as required. Ensure all customers are adequately stocked at all times. Provide management with weekly progress reports. Plan and execute visits to all existing accounts within and outside of South Africa on a regular basis. Identify, communicate and help resolve any service issues or customer complaints Develop close working relationship with customers Work closely with marketing to effectively market and leverage the brands Support Key Account Managers with identification and execution of opportunity areas Regularly communicate with procurement on strategic initiatives Customer visits will entail 70% of time at end users and 30% of time at dealers Other duties as assigned Key Responsibilities: Lead Generation and Prospecting: Identify and pursue new business opportunities and generate leads for BCE brands. Business Growth: Drive growth for both new and existing business accounts. Referral Generation: Utilize referrals to expand the brand’s reach and influence. Training and Support: Schedule and conduct training sessions at customer sites, with ongoing followup and refresher training as needed. Stock Management: Ensure customers are consistently stocked with our products. Reporting: Provide weekly progress reports to management. Customer Visits: Plan and execute visits to existing accounts within and outside of South Africa, dedicating 70% of your time to end users and 30% to dealers. Issue Resolution: Identify, communicate, and resolve service issues or customer complaints. Relationship Building: Foster strong relationships with customers and collaborate closely with the marketing team to promote and leverage our brands. Support Key Account Managers: Assist in identifying and executing opportunities. Procurement Communication: Regularly liaise with procurement on strategic initiatives. Additional Duties: Undertake other responsibilities as assigned. Customer Service Orientation: Exceptional skills in follow-up and feedback. Sales Expertise: Proven track record in sales and ability to build relationships across all organizational levels. Training and Communication: Strong ability to train and present, with solid financial acumen and report writing skills. Presentation: Professional appearance and grooming to reflect BCE brand values. Motivation: Ability to inspire and motivate colleagues with a proactive approach and excellent problem-solving skills. Integrity: Honest, trustworthy, and possesses a strong work ethic with a positive attitude. Qualifications and Experience: Educational Requirements: Grade 12 (or equivalent) is essential; a relevant degree or tertiary qualification is also essential. Experience: Four years in a similar role, with three to five years of strategic leadership experience. Experience in brand building is highly desirable. Skills: Excellent understanding of the market, customer needs, and business processes. Must have a valid drivers license and reliable vehicle, with the ability to travel regularly.

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How to Apply

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About Sales Jobs in Gauteng

The sales industry in Gauteng, South Africa is a dynamic and competitive field, with various sectors driving demand for skilled professionals. Generally, the job market trend in this region indicates a steady growth in sales-related positions, driven by the increasing importance of businesses in South Africa’s economy.

Typically, sales roles in Gauteng offer a broad salary range, which can vary widely depending on factors such as level of experience, company size, and industry sector. For example, entry-level sales positions may start at around R200 000 to R400 000 per annum, while senior sales professionals or those working in large corporations can earn upwards of R800 000 to R1 500 000 per year. However, it’s essential to note that these figures are general estimates and actual salaries can differ significantly depending on individual circumstances.

Common skills required for a successful sales career in Gauteng include excellent communication and interpersonal skills, the ability to build strong relationships with customers and colleagues, negotiation and closing techniques, product knowledge and industry insights, and proficiency in CRM software and other sales tools. Additionally, many sales professionals in this region possess a degree or diploma in business, marketing, or related fields.

Sales roles can be found across various industry sectors, including financial services sector, technology industry, manufacturing sector, and more. These industries often require sales professionals to have a deep understanding of their respective markets and customers, as well as the ability to adapt to changing market conditions.

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For those looking to pursue a career in sales, there are typically several opportunities for professional development and growth. Many companies offer training programs, mentorship schemes, and performance-based bonuses, which can help sales professionals advance their careers and increase their earning potential. Additionally, certifications such as the Certified Sales Professional (CSP) or the Advanced Sales Certification (ASC) can demonstrate a commitment to excellence and enhance job prospects.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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