Johannesburg: Brand & Operations Manager (Hybrid)

Join a talented workforce in a company that has perfected the ability to create and deliver innovative healthcare solutions. We seek high performers with a positive, growth mindset who will thrive in a culture based on strong values, accountability, openness, collaboration, and no politics. A key summary of the job specification is provided below. Full details are available after shortlisting. Key Duties: Portfolio Management: Compile, plan, and execute all marketing and communication deliverables for the business unit and the Value Added Services portfolio. Cross-Functional Governance: Establish and maintain a Centralised Campaign Calendar. Work as a strategic partner to other Brand Managers to ensure seamless campaign scheduling and segmentation. Marketing Enablement: Proactively audit “traditional” marketing processes and implement modern alternatives using AI tools (for content, data, or research) and automation stacks (Zapier, CRM workflows) Full-Funnel Execution: Manage the lead generation journey, from initial awareness (Acquisition) to deepening adoption within the existing base (Retention). Content & Collateral: Develop high-quality marketing collateral with a heavy emphasis on technical copywriting and digital-first content. Stakeholder Alignment: Manage the briefing process with the business unit heads to ensure marketing delivery aligns with their commercial targets. Reporting: Maintain and report on monthly expenditure and campaign performance (ROI, conversion rates, and adoption metrics) Qualifications & Experience Business or Marketing-related degree. 5 years of experience in a Brand Management or Marketing Operations role. Proxy Tech Experience: Proven experience with Marketing Automation (e.g., Salesforce, HubSpot) or workflow automation tools. AI Literacy: Demonstrated practical use of AI tools (GenAI for content, analysis, or productivity) within a professional marketing environment. Experience marketing technology/professional services to B2B or small business audiences (Healthcare experience is a major advantage). Knowledge and Skills Strong understanding of both Acquisition and Retention marketing dynamics. Systems Thinking: Ability to design a process from scratch (e.g., a lead hand-off or a campaign booking system). Technical Copywriting: Ability to translate complex service offerings into simple, value-driven messaging. Data Fluency: Comfortable using data to identify trends and justify marketing spend. Understanding of the creative process and agency/supplier management. Technical Competence MarTech Proficiency: Advanced ability to navigate and configure CRM systems (e.g., Salesforce) and marketing automation platforms to track lead lifecycles. AI Tool Integration: Proficiency in using Generative AI and LLMs to accelerate content production, data synthesis, and workflow automation.