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Johannesburg: CRM Specialist

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Job Description

About the Role

We are seeking a results-driven CRM Specialist to join our team in Johannesburg, South Africa. The ideal candidate will have proven experience in Optimove within the iGaming industry and a strong understanding of player lifecycle management.

Key Responsibilities

  • Execute data-driven CRM strategies to drive player acquisition, retention, reactivation, and lifetime value through targeted, automated campaigns.
  • Build, execute, and optimize multi-channel CRM campaigns (Email, SMS, Push, In-App).
  • Manage automated player lifecycle journeys (onboarding, retention, churn prevention, VIP, reactivation).
  • Develop segmentation strategies based on player behaviour, value, and lifecycle stage.
  • Ensure timely campaign deployment aligned with promotional calendars.
  • Build and manage campaigns within Optimove.
  • Create dynamic target groups using behavioural and predictive data.
  • Implement A/B and multivariate testing to improve campaign performance.
  • Monitor campaign results and continuously optimize based on data insights.

Requirements

  • 2–4 years CRM experience within the iGaming industry (essential).
  • Proven hands-on experience with Optimove (essential).
  • Strong understanding of player lifecycle management.
  • Experience with campaign automation and segmentation.
  • Analytical mindset with strong Excel/data interpretation skills.
  • Understanding of compliance and responsible gaming frameworks.

Qualifications

  • Formal education/certifications not specified in the original job description.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

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About Marketing / advertising / PR Jobs in Gauteng

In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.

When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.

Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.

Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.

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Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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Network actively - many jobs are filled through referrals before being advertised.

How to Apply

Click “GO APPLY NOW” to visit the company’s application page.
Follow their instructions carefully.

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Johannesburg: CRM Specialist

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Job Description

About the Role

We are seeking a results-driven CRM Specialist with proven experience in Optimove within the iGaming industry to execute data-driven CRM strategies that drive player acquisition, retention, reactivation, and lifetime value through targeted, automated campaigns.

Key Responsibilities

  • Execute multi-channel CRM campaigns (Email, SMS, Push, In-App)
  • Manage automated player lifecycle journeys (onboarding, retention, churn prevention, VIP, reactivation)
  • Develop segmentation strategies based on player behaviour, value, and lifecycle stage
  • Ensure timely campaign deployment aligned with promotional calendars
  • Build and manage campaigns within Optimove
  • Create dynamic target groups using behavioural and predictive data
  • Implement A/B and multivariate testing to improve campaign performance
  • Monitor campaign results and continuously optimize based on data insights

Requirements

  • 2–4 years CRM experience within the iGaming industry (essential)
  • Proven hands-on experience with Optimove (essential)
  • Strong understanding of player lifecycle management
  • Experience with campaign automation and segmentation
  • Analytical mindset with strong Excel/data interpretation skills
  • Understanding of compliance and responsible gaming frameworks

Qualifications

  • Formal education/certifications not specified in the original job description.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Marketing / advertising / PR Jobs in Gauteng

In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.

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When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.

Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.

Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.

Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.


This information provides general career guidance. Actual salaries and requirements vary by employer.

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GO APPLY NOW

Safe & secure application process

Advertisement


Advertisement



Get Similar Job Alerts
Enter your WhatsApp number (e.g., +27740908132)
You'll receive alerts for new jobs in Johannesburg, Gauteng


Job Seeker Tip

Practice common interview questions with a friend or family member to build confidence.

How to Apply

Click “GO APPLY NOW” to visit the company’s application page.
Follow their instructions carefully.

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