Key Responsibilities: Content Creation: Produce engaging written and visual content for websites, blogs, social media, and other digital platforms. Social Media Management: Develop and execute social media strategies, including creating content and managing paid campaigns to increase followers and engagement. SEO & SEM: Optimise web content for search engines to improve organic rankings and manage paid advertising campaigns to drive targeted traffic. Campaign Management: Plan, implement, and oversee digital marketing campaigns across platforms like email, social media, and display advertising. Data Analysis: Use analytics tools to track campaign performance, measure key performance indicators (KPIs), and provide data-driven reports to stakeholders. T arget Audience Identification: Research and identify target audiences to ensure marketing efforts reach the right people with the right message. Budget Management: Establish and manage budgets for different digital marketing platforms. Common Tools & Platforms: Social Media: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Search Engines: Google, for SEO and SEM. Web Analytics: Tools to monitor website traffic and campaign performance. Email Marketing: Platforms for sending newsletters and promotional emails. Skills & Knowledge: Strategic planning and campaign management. Proficiency in digital marketing tools and platforms. Strong creative and analytical skills. Ability to collaborate with other teams (e.g., design, content, product). Keenness to stay updated on the latest digital marketing trends and best practices.