Johannesburg: Marketing Head – Beverages posted by Ad Talent Africa

February 8, 2026 Jobs in Central Johannesburg

Job Description

Who We Are

We are a dynamic and fast-growing FMCG company based in Lusaka, Zambia, operating across multiple beverage categories. Our business is built on innovation, agility, and a deep understanding of consumer needs. We take pride in building powerful brands that resonate with customers and deliver strong commercial performance across Africa.

Were now looking for an experienced Head of Marketing (Beverages) to lead our marketing strategy, brand development, and trade marketing initiatives across the region.

What You Will Do

In this leadership role, you will be responsible for developing and executing strategic marketing plans that drive brand awareness, market share, and revenue growth across all beverage categories. You will oversee brand management, product innovation, trade marketing, and digital communication, ensuring consistent brand positioning and commercial impact.

Your key focus areas will include:

Strategy & Planning: Develop integrated marketing strategies that align with business goals and consumer insights.
Brand & Product Management: Lead brand development, innovation, and lifecycle management across beverage portfolios.
Trade & Channel Marketing: Manage trade spend, optimize A&P budgets, and implement effective channel strategies to maximize ROI.
Promotions & Activation: Plan and execute impactful trade and consumer promotions, launches, and events to drive visibility and sales.
Collaboration & Leadership: Work cross-functionally with internal stakeholders (sales, finance, production) and external partners (agencies, suppliers, and PR).
Performance & Analysis: Track brand performance, consumer trends, and competitor activities to continuously refine marketing execution.
Team Leadership: Lead and mentor a team including brand managers, creatives, analysts, and digital specialists to deliver marketing excellence.

You will also support new business initiatives and brand protection strategies, ensuring all marketing activities strengthen the companys position in the Zambian and regional beverage markets.

What You Need

Education: Bachelors or Masters degree in Marketing, Business Administration, or a related field.
Experience: Minimum of 1520 years in FMCG marketing, with solid exposure to the beverage sector (carbonated drinks, juices, energy drinks, or alcoholic beverages).
Proven success in managing brand portfolios, developing go-to-market strategies, and leading cross-functional teams.
Strong commercial acumen with experience managing A&P budgets and optimizing marketing ROI.
Demonstrated ability to work in fast-paced, high-growth environments, ideally within Africa or other emerging markets.
Excellent leadership, communication, and stakeholder management skills.
A balance of strategic vision and hands-on execution, with strong digital and trade marketing experience.

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About FMCG Retail Jobs in Gauteng

The FMCG retail industry in Gauteng, South Africa is typically a dynamic and competitive field, with numerous opportunities for career growth and development. Generally, the job market trends indicate a steady demand for skilled professionals to manage and execute various aspects of product distribution, sales, and customer service. As a result, those interested in pursuing a career in FMCG retail can expect to find a range of roles available.

Salaries in the FMCG retail sector vary widely depending on factors such as experience, company size, industry sector, and location. While it’s difficult to pinpoint exact salary ranges, very broad estimates suggest that entry-level positions typically start within the R20 000 – R40 000 per annum bracket, with more senior roles falling within the R80 000 – R150 000 range. However, please note that actual salaries can differ significantly depending on individual circumstances. For example, experience and qualifications in a specific area, such as logistics or marketing, may command higher salaries.

Common skills required for FMCG retail positions include strong communication and interpersonal skills, attention to detail, analytical thinking, problem-solving abilities, and the capacity to work under pressure. Additionally, proficiency in Microsoft Office applications, data analysis tools, and customer relationship management (CRM) software is often beneficial. Other valuable skills include inventory management, supply chain optimization, and visual merchandising.

FMCG retail roles can be found across various industry sectors, including financial services sector, technology industry, manufacturing sector, and consumer goods companies. These industries often require employees with diverse skill sets to manage product distribution, sales, and customer service functions.

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Career development opportunities in FMCG retail are vast, with many professionals progressing into senior management positions or taking on specialized roles such as brand management or category management. Those interested in pursuing a career in this field can expect to find training programs, mentorship initiatives, and internal promotions available. With experience and dedication, individuals can build a rewarding and challenging career in the FMCG retail sector.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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