Johannesburg: Marketing Lead posted by Ad Talent Africa

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Job Summary

Who are we: A well-established digital marketing agency delivering exceptional digital marketing solutions to the healthcare sector.

Who are looking for: A senior marketing professional with solid digital marketing experience.

What are we looking for from a candidate:

• Marketing strategy development and execution
• Market research and competitive analysis
• Multi-channel marketing campaigns (digital, social media, email, events, etc.)
• Brand management and messaging
• Marketing analytics and ROI reporting
• Team leadership and mentorship
• Collaboration with cross-functional teams (product, sales, customer success)
• Budget management and resource allocation
• Have experience in a senior marketing role, preferably with a track record of driving business growth through effective marketing strategies
• Demonstrate past results and success metrics from marketing campaigns they have led
• Showcase strong leadership skills and the ability to manage and mentor a team
• Demonstrate a data-driven approach to decision-making and problem-solving
• Exhibit excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

Specific Skill Sets:

• In essence, we are looking for a strong Marketing Manager to lead the development and execution of marketing strategies that drive business growth. While they will be leading a small team to handle many of the below tasks, it is essential for the Marketing Manager to have a deep understanding of how to execute these points effectively themselves.
• Develop and execute comprehensive marketing strategies that align with business objectives.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Create and manage multi-channel marketing campaigns (SEO, PPC, social media, email, events, etc.) – candidate must have the end-to-end skills, including creative.
• Analyse campaign performance and provide reports on marketing ROI
• Manage and allocate the marketing budget effectively.
• Collaborate with internal teams (product, sales, customer success) to ensure alignment of marketing efforts.
• Manage, mentor, and train the marketing team to drive performance and professional development.
• Act as a brand steward, ensuring consistent brand messaging across all marketing communications.
• Stay up-to-date with the latest marketing trends and technologies, and propose innovative strategies to stay ahead of the competition.
• Communicate effectively with senior management about marketing strategies, performance, and business impact.

Marketing Lead position available in Gauteng, Johannesburg. This job position was posted by Ad Talent Africa. The job has been posted as a premium ad on 2024-08-31 at 13:00:45 in the Professions category

Click Go Apply to apply online!

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