Job Description
About the Role
Our client has built a data integration platform tailored for the insurance industry and is looking for a hands-on, commercially minded Marketing Manager to take full responsibility of marketing strategy and execution. This role goes beyond coordination — you will build, run, and optimise the entire marketing function around AgencyFuse and related products, driving pipeline through demand generation, digital campaigns, inbound and outbound initiatives, partner marketing, and data-driven performance optimisation.
Key Responsibilities
- Define and Own Marketing Strategy
- Develop and execute an integrated, data-driven, go-to-market strategy for AgencyFuse (top of funnel/pipeline/revenue)
- Position and differentiate AgencyFuse as a fast-deploy SaaS solution for insurance agencies
- Identify the highest-ROI marketing channels for rapid growth
- Build a scalable marketing playbook
- Define and maintain consistent brand execution across all digital touchpoints for the company
- Execute Hands-On Marketing Activities
- Digital marketing: Paid search, paid social, programmatic SEO content strategy
- Landing pages, lead magnets, nurture flows
- Website management and optimization
- Outbound marketing: Email sequences, cold outreach programs Targeted campaigns to insurance agencies and industry audiences
- Inbound marketing: Website funnel optimization Lead scoring, forms, marketing automation Webinars, case studies, customer stories Partner & industry marketing: AMS/CRM ecosystem marketing Industry associations Conferences & virtual events
- Test, Measure, Iterate
- Fast Build dashboards to track performance (CAC, campaign ROI, conversion and pipeline impact)
- Run rapid A/B tests across channels and messaging
- Report results live and continuously
- Use data to decide what to scale, what to stop, and where to pivot
- Collaborate Across the Business
- Work closely with Sales to align messaging, qualification criteria, and lead flows
- Partner with Product to understand new features and create compelling narratives
- Provide market insights to leadership in real time
Requirements
Must have:
- Relevant tertiary qualification (Bachelor’s degree beneficial)
- 4–8 years of experience in B2B SaaS marketing, preferably in integration, Insurtech, fintech, workflow automation, or similar technology marketing
- Demonstrated ability to design and execute marketing programs and multi-channel digital campaigns with measurable results
- Proficiency in digital design tools (e.g., Adobe Creative Suite, Canva)
- Experience working with CMS platforms such as HubSpot, WordPress, Webflow or similar
- Experience with marketing automation and CRM tools
- Strong understanding of digital tracking, analytics, and reporting tools
- Strong understanding of SEO, SEM, social media strategy, and content marketing
- Familiarity with HTML and CSS
Qualifications
No qualifications mentioned.
Salary & Benefits
Salary information not provided.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
GO APPLY NOW
Safe & secure application process
Explore More Opportunities
Get Similar Job Alerts
Job Seeker Tip
Check your social media privacy settings and ensure public content is professional.
How to Apply
Click “GO APPLY NOW” to visit the company’s application page.
Follow their instructions carefully.
JVR Jobs connects you with employers – we don’t process applications directly.
Latest Job Opportunities
Stellenbosch: Construction Manager (Building)
KEY REQUIREMENTS TO MEET FOR CONSIDERATION: You will have completed a degree in Construction Management, coupled with 4-6 years experience…
View JobCape Town City Centre: EXTERNAL SALES REPRESENTITIVE – Cape Town
Our client is a high-quality equipment supplier for engineering, welding, and mining companies in South-Africa. They would like to appoint…
View JobDurban: Inbound Controller and an Outbound Controller
Key Responsibilities Receive, review, and manage all documentation related to import containers Generate clearing instructions Update, monitor, and track...
View JobJohannesburg: MOULDER – FOUNDRY
SAND MOULDER with FOUNDRY experience - Durban, KZN * Minimum 5 - 6 Years' experience * Trade Tested * Manually…
View JobPolokwane: CCTV and PABX Technician
Purpose of the role: The PABX Technician’s role is to install, configure, maintain, and troubleshoot private branch exchange (PABX/PBX) systems—particularly...
View JobCape Town City Centre: Business Development Manager – Epping
Our client is looking for a high-energy, results-driven Business Development Manager with a proven hunter mindset to aggressively grow new…
View Job
Browse Employers
Job Alerts