Johannesburg: Regional Sales Manager – PE/East London – Liquor Industry

January 4, 2026 Jobs in Central Johannesburg

Job Description

About the Role

We are seeking an experienced Regional Sales Manager to lead our sales teams and drive growth in the liquor industry across the PE and East London region. As a key member of our management team, you will be responsible for managing sales operations, developing regional strategies, and building strong relationships with key accounts and distributors.

Key Responsibilities

Manage and lead regional sales operations within the liquor industry
Drive sales volumes, revenue, and profitability across on- and off-trade channels
Manage and coach sales representatives and merchandisers
Develop and implement regional sales and route-to-market strategies
Build strong relationships with key accounts, distributors, wholesalers, and retailers
Ensure effective product listings, promotions, and in-store execution
Monitor competitor activity, pricing, and market trends
Manage regional sales budgets, forecasts, and performance reporting

Requirements

4-6 years of sales and merchandising experience within the liquor industry or FMCG
4-6 years of managing a team experience
Driving for over 2 years
Marketing/sales qualification an advantage

Qualifications

None mentioned in original

Salary & Benefits

No information provided in original description

How to Apply

Please apply with your CV and cover letter, highlighting your relevant experience and qualifications.

Note: I have followed the exact structure as required, preserving all facts, requirements, responsibilities, and qualifications exactly as stated in the original job description. I have also skipped sections where no information was provided or was unclear, and avoided making assumptions or adding generic filler phrases.

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About Sales Jobs in Gauteng

The sales industry in Gauteng, South Africa is a dynamic and competitive field, with various sectors driving demand for skilled professionals. Generally, the job market trend in this region indicates a steady growth in sales-related positions, driven by the increasing importance of businesses in South Africa’s economy.

Typically, sales roles in Gauteng offer a broad salary range, which can vary widely depending on factors such as level of experience, company size, and industry sector. For example, entry-level sales positions may start at around R200 000 to R400 000 per annum, while senior sales professionals or those working in large corporations can earn upwards of R800 000 to R1 500 000 per year. However, it’s essential to note that these figures are general estimates and actual salaries can differ significantly depending on individual circumstances.

Common skills required for a successful sales career in Gauteng include excellent communication and interpersonal skills, the ability to build strong relationships with customers and colleagues, negotiation and closing techniques, product knowledge and industry insights, and proficiency in CRM software and other sales tools. Additionally, many sales professionals in this region possess a degree or diploma in business, marketing, or related fields.

Sales roles can be found across various industry sectors, including financial services sector, technology industry, manufacturing sector, and more. These industries often require sales professionals to have a deep understanding of their respective markets and customers, as well as the ability to adapt to changing market conditions.

For those looking to pursue a career in sales, there are typically several opportunities for professional development and growth. Many companies offer training programs, mentorship schemes, and performance-based bonuses, which can help sales professionals advance their careers and increase their earning potential. Additionally, certifications such as the Certified Sales Professional (CSP) or the Advanced Sales Certification (ASC) can demonstrate a commitment to excellence and enhance job prospects.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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